Respect Your Audience

By Jeff White: Jun 07, 2010

Filed Under: Design, Jeff, Strategy

A few weeks back, when I was researching my talk for the Aim Conference on giving designers appropriate feedback, I found a lot of examples of clients asking for simple things to be buried to make it more difficult for the user. I’ve heard this plenty from potential clients, though thankfully the examples have been few and far between this past decade. This is just about the most disrespectful thing you can do as the provider of a website, whether it be corporate or otherwise. Read More »