Live the brand
By Jeff White: Nov 26, 2010
PR and marketing hacks spout those three words all the time. Live the brand. Makes good sense, when you think about it. Living the essence of how you want consumers to feel about your product is pretty important. Everyone knows that Apple espouses great design. Their brand is simplicity, elegance and desirability. Most every Apple user has at least some of these reasons for choosing to use those products.
The same holds true for beer. Read More »