May 2011

Conversations matter

By Jeff White: May 18, 2011

Filed Under: Jeff, Social Media

Being able to hold a conversation with someone is a lost art, according to my seat mate on the flight home from St. John’s, Newfoundland. We had started chatting when Porter’s free drink service (woohoo!) began, and didn’t stop until we landed in Halifax. The elderly gentleman seated next to me with his huge wispy white beard had been on the rock for a bit of vacation, until it came time to leave his wife behind to cook for the men and women actively working to rebuild parts of the island devastated by last year’s hurricane. Read More »

Why is social media still so new in 2011?

By Jeff White: May 13, 2011

Filed Under: Jeff, Social Media

I gave my first ‘intro to social media’ talk more than three years ago at the AIM Conference. That was a presentation Rob Swick and I gave called “The Authentic Web”. Since then, I’ve lectured on the topic frequently; introducing various industry groups, small businesses, non-profits and numerous others to social media. Since the talks are often an hour or less, it’s hard to delve too deep into anything but tactics when many in the groups haven’t really moved beyond a personal profile on Facebook. Read More »