In the past marketers relied solely on outbound push strategies, pouring money into interruption based lead generation activities like buying email lists, cold calling, executing mass mail campaigns, and buying advertising space. These efforts aren’t only expensive, but hard to measure and difficult to control. Additionally, there isn’t any long-term value associated with outbound marketing […]
Content is king. In fact, content is king, queen and crown prince of the Internet. So why would you go through the trouble of creating a beautifully designed website that is full of sub par content? Content is what attracts people to your site. If you are thinking about redeveloping your website, a content evaluation […]
Starting a blog for your business might feel a bit overwhelming. Newly minted bloggers often struggle to come up with enough relevant topics to continuously generate new content. Luckily, there are a number of quick and easy tips to overcome this problem. These 10 simple tips will help you tap into relevant conversations and generate […]
Email newsletters often get a bad reputation. Some marketers are guilty of abusing email privileges and sending too many sales pitch emails. Such efforts soil relationships with contacts in your email list. A well crafted email newsletter provides readers with focused, valuable content. Things like white papers, best practice guides, educational content, or content exclusively […]
When we talk to sales and marketing teams about how they generate leads we often hear about cold calling, conferences, trade shows, print ads and emailing purchased lists. These ‘outbound marketing’ techniques are examples of how marketers push their messages out to the masses, hoping that their messages will break through the noise and resonate […]