Kula Blog

On-site search is dead

By Jeff White: Jun 20, 2011

Filed Under: Design, Development, Jeff

This morning, we were reviewing comps for the new kulapartners.com site that our design team whipped up (side note—they’re gorgeous, can’t wait to show you). Anyway, in reviewing these mockups we noticed that the on site search box was taking up some valuable real estate that could be used for other things.

Before removing it though, we went and looked at our Google Analytics to see just how many were using the on-site search tool. Less than 0.5% of the pageviews on our site were generated by the search tool. Of those, 2/3ds were for “search kula”, and the other third were for searches I personally had performed looking for old blog posts to reference. Read More »

Conversations matter

By Jeff White: May 18, 2011

Filed Under: Jeff, Social Media

Being able to hold a conversation with someone is a lost art, according to my seat mate on the flight home from St. John’s, Newfoundland. We had started chatting when Porter’s free drink service (woohoo!) began, and didn’t stop until we landed in Halifax. The elderly gentleman seated next to me with his huge wispy white beard had been on the rock for a bit of vacation, until it came time to leave his wife behind to cook for the men and women actively working to rebuild parts of the island devastated by last year’s hurricane. Read More »

Why is social media still so new in 2011?

By Jeff White: May 13, 2011

Filed Under: Jeff, Social Media

I gave my first ‘intro to social media’ talk more than three years ago at the AIM Conference. That was a presentation Rob Swick and I gave called “The Authentic Web”. Since then, I’ve lectured on the topic frequently; introducing various industry groups, small businesses, non-profits and numerous others to social media. Since the talks are often an hour or less, it’s hard to delve too deep into anything but tactics when many in the groups haven’t really moved beyond a personal profile on Facebook. Read More »

Facebook FotoFixer Extension for Safari

By Jeff White: Mar 25, 2011

Filed Under: Development

Facebook, as we’ve discussed at some length, loves to test new interface paradigms. A few months back they released a gallery ‘improvement’ that causes all photos to open in a lightbox instead of within the main interface. This screen has all the same links and functions of the old Facebook, but breaks expected functionality. Aside from that, it’s just ugly and lightboxes are often a hack for viewing images that limit access to the rest of the interface. Read More »

Kula’s looking for an amazing designer

By Jeff White: Mar 16, 2011

Filed Under: Design, Jobs

We’re on the hunt for a ridiculously talented web designer to join our agency full-time in downtown Halifax, Nova Scotia. If you’re passionate about design, obsessed with the web, and enjoy creating elegant user interfaces people love, we should talk. Read More »

Facebook breaks the return key

By Jeff White:

Filed Under: Design, Jeff

Facebook is forever testing new user interface paradigms. And they usually release them on an unsuspecting public, generally to mass uproar. Facebook rarely responds to these protests, and generally speaking people seem to adapt and move on.

This morning, they released a particularly insidious update to the service. They’ve removed the ability to create paragraphs by hitting the return key in comments. You can still use the shift-return key combo to generate a soft return. But it doesn’t make a whole lot of sense to change how such an important key works. Read More »

5 things companies can learn from Disney World

By Jeff White: Feb 27, 2011

Filed Under: Content, Design, Jeff

I was lucky enough to spend some time in the sun during the past week or so. One thing my kids were most looking forward to on our Florida trip was a visit to Disney World. A place that, honestly, I had no interest in going. Other than Pixar’s productions and a few of Disney’s animated efforts, I’ve lost a great deal of respect for the Disney brand in the last decade. Read More »

Good enough isn’t, is it?

By Jeff White: Jan 27, 2011

Filed Under: Design, Jeff

Over a decade ago, I worked with a dude who had absolutely no standards. None. I mean, he hadn’t even gotten the job for himself. But that’s another story to be told over pints at the Henry House. Read More »

The value of information design

By Jeff White: Jan 26, 2011

Filed Under: Design, Jeff

In a time when charts and graphs have become more or less ubiquitous, it’s important to remember what the point of imagery is when representing data. Many apps will take data and represent it in pretty graphs and charts. As a long-time follower of Edward Tufte, I’ve always felt that the point of a graphic was to add meaning, not simply add clutter. Read More »