By Carman Pirie: Mar 07, 2012
This week’s introduction of the new Basecamp—Kula’s project management tool of choice—presents an interesting decision for us. We can switch to the new or stick with Basecamp Classic. We like a lot of what we see with the new Basecamp, but here’s the thing:
There are no private messages.
By Carman Pirie: Nov 01, 2011
Once a year, on October 31st, Canadians take a break from discussing the weather to ask each other how many trick-or-treaters each is expecting that evening. And a meeting I was in yesterday didn’t disappoint.
One person mentioned her house regularly “gets” 400+ trick-or-treaters while her neighbour only answers the door to 250 or so (a whopping 37.5% reduction, etc.). The meeting quickly concurred, with each attendee recounting their own similar experience of being on one side or the other of this neighbourly divide. The consensus explanation reached was simple: All other things being equal, the more stairs you have, the less trick-or-treaters you get.
Really? A set of stairs is going to keep a 10-yr old kid on a sugar high away from a fistfull of Wunderbars? While I’m not in a rush to testify to the statistical validity of this little non-experiment, I’ll admit I wouldn’t be surprised. Read More »
By Carman Pirie: Mar 14, 2011
Much has been said about Chrysler’s firing of their social media agency this week after a road rage faux pas by a junior agency staffer. Beyond questions of whether the firing was justified, as organizations build out their social media marketing efforts this story points to a recurring challenge for marketers:
In a world that favors speed (which often comes with increased errors) and, supposedly, authenticity, what happens when someone authentically makes a mistake while being authentic? Read More »
By Carman Pirie: Feb 07, 2011
Filed Under: Carman, Kula Vidcast
By Carman Pirie: Oct 06, 2010
Filed Under: Carman, Content, Strategy
In a world with HD video as close as your nearest phone, there’s no question that there are fewer technological barriers than ever to producing great web content. Read More »
By Carman Pirie: Aug 03, 2010
I really liked something Russell said a while back about revisiting old talks, seeing what he got wrong and where he disagrees with himself. There’s something quite lovely in being so dismissive about the need to be right. Picking up on that, I thought it would be fun to go back through the talk I gave at AIM this year and see where you and I disagree with what I had to say. It’ll likely take a few posts to go though it, so let’s get started. Read More »
By Carman Pirie: May 31, 2010
Regardless of how one might describe the disaster unfolding in the Gulf of Mexico, I think we can all agree that the failure is, at its core, a human one. That human beings made decisions and chose to act in ways that eventually led to the disaster the world is now working to cope with and clean up. Read More »
By Carman Pirie: May 27, 2010
My considerably better half and I had a great time this past May two-four long weekend touring southern New Brunswick by motorcycle. Along the way we stopped off at the Hopewell Rocks – one of New Brunswick’s signature tourist attractions along the famous Bay of Fundy. Read More »
By Carman Pirie: May 04, 2010
Filed Under: Carman, Kula Vidcast
By Carman Pirie: Jan 19, 2010
It has become de rigueur for brands who want to show that they “get” social media to show a stream of Twitter mentions about their brand on their website. You’ll find them under the heading of “What people are saying about us” or “The latest buzz” or some such nod to being conversational and transparent. Read More »