By Carman Pirie: Dec 22, 2009
CBC Radio’s “The Current” broadcast a lovely story yesterday about Letters from Strangers. The story features an interview with Lenka and Michael of The Mysterious Letters project and, specifically, discusses what happened when each home in Polish Hill, a community in Pittsburgh, received a handwritten letter. You can go ahead and have a listen here. Read More »
By Carman Pirie: Dec 21, 2009
I had the pleasure of speaking last week at the December meeting of the Professional Sales Council here in Halifax. They were a great group – lots of fantastic questions, lovely conversation, etc. This got me thinking a bit about the use of social media by sales people and, more broadly, by sales organizations. Read More »
By Carman Pirie: Nov 26, 2009
Cool to see last year’s Landlord Lou campaign take home a Silver in Marketing Magazine’s 2009 Digital Marketing Awards (pg 15). It was our first time working with the Picnicface folks – great fun.
By Carman Pirie: Oct 19, 2009
Several weeks back, Giles Crouch was kind enough to have me on the Webconomist show, live on haligonia.ca. For those who don’t know about haligonia, they are “…a new and local online broadcaster that combines internet and television media with reality style shooting. We’re all about instant local gratification”. And well, who can’t get behind instant local gratification?
By Carman Pirie: Oct 14, 2009
(Disclosure: Going to the Max was one of the last strategies I developed during my time with the good people at Colour.)
Perhaps Joel started something with his Video Monday mention of Going to the Max, Atlantic Lottery Corporation’s latest campaign for the recently launched Lotto Max. Marketing Magazine covers it here. Read More »
By Carman Pirie: Aug 26, 2009
Filed Under: Carman
I received an interview request from John Pollack of the Telegraph Journal last week asking my opinion of auto-follow services for Twitter and, specifically, Twollow – a Moncton-based offering. You can read the article by clicking here. Read More »
By Carman Pirie: Jul 15, 2009
(One of my favorite Hugh cartoons. You should read his blog and, while your at it, buy his book – it’s fantastic.)
I spent the day this past Friday in Edmonton conducting a full-day “Social Media for Agencies” training (that’ll need a better title, but you get the picture) for the good people of Calder Bateman. Read More »
By Carman Pirie: Jul 13, 2009
A few weeks back, while vacationing in Ottawa over Canada Day, I offered a reply to a tweet from Heather pertaining to yet another do’s and don’t article from a blogger – they’re all too common these days, it seems. You know the sort of post I’m referring to; complete with 10 questions you should ask your supposed social media guru before signing on the dotted line or some such thing. My reply – offered after a few too many Canada Day libations admittedly (hey, it’s the nation’s birthday, okay?) – was short on nuance and long on failed punctuation, providing a brief glimpse into the perils of communicating in 140 character snippets. Read More »
By Carman Pirie: May 04, 2009
Every morning The Chronicle Herald masthead proudly announces that the paper has “Atlantic Canada’s Largest Reach”, with 316,700 print readers daily and another 78,074 returning online users. For a paper that has had its share of troubles lately, it’s a not-so-subtle nudge to prospective advertisers: “Hey, send us some ad revenue love over here! People are still reading the herald! Perhaps more now than ever before!” Read More »
By Carman Pirie: Feb 02, 2009
It’s Monday following the Super Bowl and ad guys everywhere (and yes, they’re mostly guys) are waxing poetic about Super Bowl ads. But the real marketing lesson isn’t found in the ads – it’s found in the thing itself. The Super Bowl is perhaps the NFL’s best social object. Rather than being one of the 32 companies paying a combined $206M to be associated with this social object, I’d say you’re better off trying to create one of your own. Read More »