Content

5 things companies can learn from Disney World

By Jeff White: Feb 27, 2011

I was lucky enough to spend some time in the sun during the past week or so. One thing my kids were most looking forward to on our Florida trip was a visit to Disney World. A place that, honestly, I had no interest in going. Other than Pixar’s productions and a few of Disney’s animated efforts, I’ve lost a great deal of respect for the Disney brand in the last decade. Read More »

Content that works harder

By Jeff White: Oct 15, 2010

Filed Under: Content, Development, Jeff

In today’s world, with a premium placed on the consistent production of high quality marketing content, it just makes sense to have the content you create work harder. Can that blog post be repurposed as a commentary piece in your local newspaper? Can you leverage something you wrote online to get an interview in a new market? Read More »

The great content machine

By Jeff White: Oct 07, 2010

Filed Under: Content, Jeff

It’s an age-old problem. Well, it’s at least as old as self-publishing on the internet anyway. You’ve got this gorgeous website that goes live amid (massive) fanfare, only to fall into a state of non-updatedness. We get it. It’s hard to find the time to add content to your website. Life is busy.

We recognize that most marketers know their business inside and out, but they may not feel comfortable standing in front of a camera, and other content experts within the company may be too busy to write. Without a plan going forward, it can be difficult to force yourself to create a new post and come up with a concept that is relevant, timely and interesting, not to mention useful. With a good content plan in place, though, it makes it easier to ensure that something gets posted.

It’s like going to the gym. If you’ve got a trainer or a training buddy waiting for you, anticipating your arrival, you’re a lot less likely to hit snooze when you should be working out. Your plan doesn’t need to be complex either, it just needs to be written down in a calendar. Once the commitment has been made, it’s easier to keep going as you see the results.

Some clients have been putting us to shame, however. Stephanie Beaumont at SeaAndBeScene.com launched her site earlier this summer and has been an absolute content machine. She’s posted over 120 videos and hundreds of text and image posts on the site in that time. Granted, she’s always been in the content creation business, but there’s a great deal we can learn from her model. The traffic stats and level of engagement for her site are over the moon, especially given that it’s only been up a few months.

In general, we’ve seen traffic for this site quadruple on the days when new content is posted and the results within a highly targeted site can be even more dramatic. It’s well worth taking the time to plan what to say and make time to say it.

How do you stay on top of content creation? Do you schedule a time to write or record daily, weekly or otherwise?

Peter Piper picked a pack of perfect pitchmen

By Carman Pirie: Oct 06, 2010

Filed Under: Carman, Content, Strategy

In a world with HD video as close as your nearest phone, there’s no question that there are fewer technological barriers than ever to producing great web content. Read More »

Become an interpreter

By Jeff White: Jul 06, 2010

Filed Under: Content, Jeff

I spent last weekend at Kejimkujik National Park with the family. Aside from the biking, hiking and swimming, we also took the kids to a number of interpretive programs. I’ve been going to Keji for about thirty years with my family. I introduced my girlfriend to it in university, and now that we’re married we take our kids there. Read More »

Content: When enough is enough OR Just because its a buffet, doesn’t mean you need to gorge

By Matt Morgan: Jan 22, 2010

Filed Under: Content

After sites are designed and built in code and implemented into their content management systems there comes a task that no one likes to do; content entry. It is a completely necessary part of web creation. Be it uploading all the content you painstakingly wrote out, or transferring it from your current site to your shiny new one, it has to be done. Read More »

Avoid Alienating Clients by Abstaining from Jargon

By Jeff White: Jun 24, 2008

Filed Under: Content, Jeff

“Oh you’ll love this house. It shows very well.”

I’ll ignore the fact that the Realtor who said this to me hadn’t even listened to the lot number I asked her about and instead focused on a property over two miles from it. The real problem I have with this statement is this: the terminology should never be used on real estate buyers. The only people who should ever hear the term “shows” are other realtors, and maybe the seller of a property.

Make it friendly

By Jeff White: May 11, 2008

Filed Under: Content, Design, Jeff

There are likely dozens of options for software. Whether you’re talking about online invoicing, CMSes or even Twitter post and tracking engines, dealing with software that treats you like a human being is a nice touch.

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