Kula Blog

Design

Kula Job Posting: Web Designer

By Jeff White: Feb 01, 2012

Filed Under: Design, Jobs

We’re on the hunt for a ridiculously talented web designer to join our agency full-time in downtown Halifax, Nova Scotia. If you’re passionate about design, obsessed with the web, and enjoy creating elegant user interfaces people love, we should talk.

People Matter, Objects Don’t – it’s the world view that shapes everything at Kula Partners. We create marketing programs, build websites and apps, and develop content that connects people to each other. Basically, we see the evolution of the internet, the rapid adoption of social media, and the increasing role technology is playing in our lives as being more about people than the technology itself. And that means we really care about design. Not in the “design is the stuff in front of our cool technology” sorta way, but in the “design craftsmanship matters because amazing design makes people’s lives better” sorta way.  Read More »

Nova Scotia Needs NSCAD

By Jeff White: Nov 14, 2011

Filed Under: Design, Jeff

(I originally posted this as a comment to Jian Ghomeshi’s opening monologue for CBC Radio’s Q. As a NSCAD grad, I think it’s essential to spread the message about what’s happening at the school. Any support you can provide would be appreciated.)

When I was 16 I worked for a summer with a graphic design agency in Halifax. It made me realize that my destiny was to become a designer. I started at NSCAD in 1991, and spent five very full years exploring as many aspects of the school as possible, eventually graduating with a bachelor degree in Communication Design (at the time, the only degree of its kind in Canada and among a very small group in the US). Read More »

Thank you Steve

By Jeff White: Oct 06, 2011

Filed Under: Design, Jeff

The internet has exploded with news of the death of Steve Jobs and tributes are pouring in from all sides. I’m leery of adding my voice to the din, but I wanted to share a few thoughts on it.

Apple has had a massive impact on my life. There is no question that I wouldn’t be where I am today without the Mac.

I’ve known that I wanted to be a designer since I was 16 years old, after spending a summer working for a design agency in Halifax. At the time, I think it was 1989, and that office was full of Mac SE30s, Pluses and other all in one Macs, plus a single new colour Mac IIx that blew everyone’s mind. I had never really used a computer before, but I knew I would be learning about it soon.

Read More »

On-site search is dead

By Jeff White: Jun 20, 2011

Filed Under: Design, Development, Jeff

This morning, we were reviewing comps for the new kulapartners.com site that our design team whipped up (side note—they’re gorgeous, can’t wait to show you). Anyway, in reviewing these mockups we noticed that the on site search box was taking up some valuable real estate that could be used for other things.

Before removing it though, we went and looked at our Google Analytics to see just how many were using the on-site search tool. Less than 0.5% of the pageviews on our site were generated by the search tool. Of those, 2/3ds were for “search kula”, and the other third were for searches I personally had performed looking for old blog posts to reference. Read More »

Kula’s looking for an amazing designer

By Jeff White: Mar 16, 2011

Filed Under: Design, Jobs

We’re on the hunt for a ridiculously talented web designer to join our agency full-time in downtown Halifax, Nova Scotia. If you’re passionate about design, obsessed with the web, and enjoy creating elegant user interfaces people love, we should talk. Read More »

Facebook breaks the return key

By Jeff White:

Filed Under: Design, Jeff

Facebook is forever testing new user interface paradigms. And they usually release them on an unsuspecting public, generally to mass uproar. Facebook rarely responds to these protests, and generally speaking people seem to adapt and move on.

This morning, they released a particularly insidious update to the service. They’ve removed the ability to create paragraphs by hitting the return key in comments. You can still use the shift-return key combo to generate a soft return. But it doesn’t make a whole lot of sense to change how such an important key works. Read More »

5 things companies can learn from Disney World

By Jeff White: Feb 27, 2011

Filed Under: Content, Design, Jeff

I was lucky enough to spend some time in the sun during the past week or so. One thing my kids were most looking forward to on our Florida trip was a visit to Disney World. A place that, honestly, I had no interest in going. Other than Pixar’s productions and a few of Disney’s animated efforts, I’ve lost a great deal of respect for the Disney brand in the last decade. Read More »

Good enough isn’t, is it?

By Jeff White: Jan 27, 2011

Filed Under: Design, Jeff

Over a decade ago, I worked with a dude who had absolutely no standards. None. I mean, he hadn’t even gotten the job for himself. But that’s another story to be told over pints at the Henry House. Read More »

The value of information design

By Jeff White: Jan 26, 2011

Filed Under: Design, Jeff

In a time when charts and graphs have become more or less ubiquitous, it’s important to remember what the point of imagery is when representing data. Many apps will take data and represent it in pretty graphs and charts. As a long-time follower of Edward Tufte, I’ve always felt that the point of a graphic was to add meaning, not simply add clutter. Read More »

It killed the radio star

By Jeff White: Oct 22, 2010

Filed Under: Design, Development, Jeff

Let’s face it: the web has been about more than text and images for a long time. Now that we’ve got the bandwidth in most cases for delivering HD quality video, it’s almost become expected that video will be a part of your content strategy. How you use video is entirely up for discussion of course, but I want to delve a little more into the technical side of video for this post. Read More »