Design
By Jeff White: Jun 07, 2010
Filed Under: Design, Jeff, Strategy
A few weeks back, when I was researching my talk for the Aim Conference on giving designers appropriate feedback, I found a lot of examples of clients asking for simple things to be buried to make it more difficult for the user. I’ve heard this plenty from potential clients, though thankfully the examples have been few and far between this past decade. This is just about the most disrespectful thing you can do as the provider of a website, whether it be corporate or otherwise. Read More »
By Jeff White: May 31, 2010
Filed Under: Design, Jeff
Read Part 1 here
Putting it into words
This is the hard part for many people. It really often does go back to what you like and dislike and being able to find the words to describe what you want. The trouble is, the visual language of creatives is by necessity more developed than most clients. Read More »
By Jeff White: May 19, 2010
Filed Under: Design, Jeff
(This is the first part of a long post based on my presentation at the 2010 AIM Conference – Part 2 is here)
It wasn’t always easy for me to take criticism. To start with, I had classes with a man named Tony Mann in my second year at NSCAD. This man, who allegedly lives in Lady Godiva’s castle in the UK and has a toy shop that builds kinetic wooden models of people having sex, had the strangest way of grading our papers. Read More »
By Jeff White: May 11, 2010
Filed Under: Design, Development, Jeff
On the heels of my last post decreeing the death of Flash, here’s a tip I just discovered. We’ve been finishing up some revisions for a long-time client. It’s a flash site (I know, I know), but we’ve been working hard to integrate some current tech to make it more useful, like a WordPress-powered news engine and Slideshow Pro Director for managing the dozens of fantastic photo slideshows they have on the site. Read More »
By Jeff White: May 05, 2010
Filed Under: Design, Education, Jeff
The other day, Carman and I were discussing how rare it is to receive appropriate feedback from clients. It’s not that our clients aren’t intelligent and resourceful people (they are!), it’s just that they (and all businesses/organizations) have a hard time judging design on the merits of the communication job its trying to do. Read More »
By Jeff White: May 03, 2010
Filed Under: Design, Development, Jeff
I love Adobe Flash. I loved it just as much when it was called Macromedia Flash and before that when it was called FutureSplash Animator. I’ve used Flash for over 14 years, and have become pretty proficient in it. I can code most anything in ActionScript. We’ve even built quite a few sites in Flash, and numerous tools that, at the time, I don’t believe could have been created any other way. Read More »
By Jeff White: Feb 04, 2010
Filed Under: Design, Jeff
I was watching a great video yesterday. It was posted on Vital MTB, and was a mountain biking video of the Oakley team riding all over the world. And while the riding was amazing. (Seriously, watch the video–even if you’re not crazy about cycling the way I am, you’ll enjoy it) the thing that really blew my mind was a little interface element on the video player software.
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By Jeff White: Jan 26, 2010
Filed Under: Design, Education, Jeff
Talk to anyone in “the business” and they’ll tell you they hate responding to RFPs. It’s not that we hate hard work. It’s exactly the opposite. We hate working hard on something that we know we have absolutely no chance of winning, but yet we submit anyway. To be honest, I’m not sure why, but I bet in the back of the minds of everyone doing this is the thought that they might have a chance, however small. Read More »
By Jeff White: Jan 11, 2010
Filed Under: Design, Jeff, Strategy
Now, I know the SEO (search engine optimization) folks are going to get their panties in a bunch over this, but hear me out. Read More »
By Jeff White: Dec 14, 2009
Filed Under: Design, Education, Jeff
Eighteen years ago, I officially started a journey that I’m still continuing today. in 1991, I began my schooling at NSCAD University, then the Nova Scotia College of Art and Design. Around about 1992, I met Hanno Ehses, then head of the design department. Read More »
