Development
By Jeff White: May 03, 2012
Filed Under: Development, Jeff
Only a few short years ago, we built as many sites using static HTML and occasionally (gasp!) Flash as we did using a Content Management System (CMS). This was due to several factors. In 2002, there were a lot more sites that were simple brochure-ware, and most companies still weren’t using their web properties as dynamic platforms for selling, conversing with and informing their customers and community.
A decade later, however, and the vast majority of organizations have come around to the web as a primary marketing medium. As such, most sites on the web today use a CMS. There’s plenty of choices when it comes to picking a system, and this post isn’t about the benefits of one CMS over another. No matter which CMS you choose though, it’s important to understand what you’re buying and what it will do for you. Read More »
By Jeff White: Jul 28, 2011
Filed Under: Development, Jobs
Update: This position has been filled. We’re still always looking for talented people, so feel free to send us a resume.
We’re on the hunt for an exceptionally talented web developer to join our agency full-time in downtown Halifax, Nova Scotia.
You’re a programmer who understands the importance of both development and design to the success of a project. You love open source, web standards and having a really interesting development problem just waiting to be solved.
People Matter, Objects Don’t – it’s the world view that shapes everything at Kula Partners. We create marketing programs, build websites and apps, and develop content that connects people to each other. Basically, we see the evolution of the internet, the rapid adoption of social media, and the increasing role technology is playing in our lives as being more about people than the technology itself. That doesn’t mean that we value the way things look over the way they work. Just the opposite. We want every interaction to be seamless, smooth and well-considered. Read More »
By Jeff White: Jun 20, 2011
Filed Under: Design, Development, Jeff
This morning, we were reviewing comps for the new kulapartners.com site that our design team whipped up (side note—they’re gorgeous, can’t wait to show you). Anyway, in reviewing these mockups we noticed that the on site search box was taking up some valuable real estate that could be used for other things.
Before removing it though, we went and looked at our Google Analytics to see just how many were using the on-site search tool. Less than 0.5% of the pageviews on our site were generated by the search tool. Of those, 2/3ds were for “search kula”, and the other third were for searches I personally had performed looking for old blog posts to reference. Read More »
By Jeff White: Mar 25, 2011
Filed Under: Development
Facebook, as we’ve discussed at some length, loves to test new interface paradigms. A few months back they released a gallery ‘improvement’ that causes all photos to open in a lightbox instead of within the main interface. This screen has all the same links and functions of the old Facebook, but breaks expected functionality. Aside from that, it’s just ugly and lightboxes are often a hack for viewing images that limit access to the rest of the interface. Read More »
By Jeff White: Oct 22, 2010
Filed Under: Design, Development, Jeff
Let’s face it: the web has been about more than text and images for a long time. Now that we’ve got the bandwidth in most cases for delivering HD quality video, it’s almost become expected that video will be a part of your content strategy. How you use video is entirely up for discussion of course, but I want to delve a little more into the technical side of video for this post. Read More »
By Jeff White: Oct 15, 2010
Filed Under: Content, Development, Jeff
In today’s world, with a premium placed on the consistent production of high quality marketing content, it just makes sense to have the content you create work harder. Can that blog post be repurposed as a commentary piece in your local newspaper? Can you leverage something you wrote online to get an interview in a new market? Read More »
By Jeff White: Sep 29, 2010
Filed Under: Development, Jeff
As designers and developers, we deal with a lot of bug reports. Most of the time, these reports come during the design and development of a site. However, no matter how well-tested sites and apps are, once released into the wild, issues can sometimes be found that could not be anticipated. I know that this seems pretty basic, but it can be very useful. Read More »
By Jeff White: May 11, 2010
Filed Under: Design, Development, Jeff
On the heels of my last post decreeing the death of Flash, here’s a tip I just discovered. We’ve been finishing up some revisions for a long-time client. It’s a flash site (I know, I know), but we’ve been working hard to integrate some current tech to make it more useful, like a WordPress-powered news engine and Slideshow Pro Director for managing the dozens of fantastic photo slideshows they have on the site. Read More »
By Jeff White: May 03, 2010
Filed Under: Design, Development, Jeff
I love Adobe Flash. I loved it just as much when it was called Macromedia Flash and before that when it was called FutureSplash Animator. I’ve used Flash for over 14 years, and have become pretty proficient in it. I can code most anything in ActionScript. We’ve even built quite a few sites in Flash, and numerous tools that, at the time, I don’t believe could have been created any other way. Read More »
