Kula Blog

Education

Starting a business: My talk from Podcamp Halifax 2012

By Jeff White: Jan 27, 2012

Filed Under: Business, Education, Jeff

I’ve had the pleasure of giving a talk at each of the Podcamp Halifax events since it was begun four years ago by Craig Moore, Ryan Deschamps and Jon McGinley. I thoroughly enjoy the event. It’s well organized, and the excitement and interest is infectious.

Since I get to give a ton of talks for my business that usually have something to do with the web, design, social media or the like, I like to give presentations on subjects I don’t normally get to talk about. Last year I discussed saving the oval mixed with typographic trivia and this year I spoke on how to start and run a business. There isn’t really time or space enough to recap the entire talk here, but I thought I’d share some of the major points.  Read More »

Horst Deppe: typographer, teacher, friend

By Jeff White: Nov 01, 2011

Filed Under: Education, Jeff

It is with great sadness that I learned today of the passing of one of my most treasured mentors, Horst Deppe.

In the winter of 1992, I was about to start my fourth semester at NSCAD, then the Nova Scotia College of Art and Design. My third semester had been hard-fought. I had begun to study design after a year of foundation, photography and art history and I was ready to enter my chosen field of study, or so I thought.

I have very little in the way of hand skills when it comes to design. I can’t draw very well, and I’m messy as hell with plaka, ruling pens and rubber cement. So, after a semester of trying to draw perfect 10cm grids with a 0.3mm Rapidograph pen, I was just about ready to give up on the profession I had chosen when I was 16.  Read More »

Giving Designers Feedback

By Jeff White: May 05, 2010

Filed Under: Design, Education, Jeff

The other day, Carman and I were discussing how rare it is to receive appropriate feedback from clients. It’s not that our clients aren’t intelligent and resourceful people (they are!), it’s just that they (and all businesses/organizations) have a hard time judging design on the merits of the communication job its trying to do. Read More »

RFP hell

By Jeff White: Jan 26, 2010

Filed Under: Design, Education, Jeff

Talk to anyone in “the business” and they’ll tell you they hate responding to RFPs. It’s not that we hate hard work. It’s exactly the opposite. We hate working hard on something that we know we have absolutely no chance of winning, but yet we submit anyway. To be honest, I’m not sure why, but I bet in the back of the minds of everyone doing this is the thought that they might have a chance, however small. Read More »

Hanno Ehses changed how I see the world

By Jeff White: Dec 14, 2009

Filed Under: Design, Education, Jeff

Eighteen years ago, I officially started a journey that I’m still continuing today. in 1991, I began my schooling at NSCAD University, then the Nova Scotia College of Art and Design. Around about 1992, I met Hanno Ehses, then head of the design department. Read More »