Landlord Lou
By Carman Pirie: Aug 28, 2007
Filed Under: Carman, Landlord Lou, Strategy
Definitively called the ‘weirdest contest ever’ here. Sparked a conversation about Killam Properties here. A Facebook group in support of landing a guy a free year of rent here. Couple of observations:
- This all started with insights delivered by Closer to the Customer.
- This is a small market. This is a very tiny part of the world. Does this make it easier or harder for viruses to spread?
- What do 13″ sink plungers have to do with renting apartments? Nothing… until about 3 weeks ago.
- Viruses are unpredictable by nature. We cannot know how / where / why / when / if they will spread. If we did, we would call them something else.
By Carman Pirie: Aug 25, 2007
Filed Under: Carman, Landlord Lou, Strategy
The aforementioned Killam Properties campaign is getting attention from our local TV news. This is great for my clients at Killam – a 3 minute feature story on our region’s most watched newscast turns a tiny little viral campaign into something much larger. Download CTV_clip.wmv
By Carman Pirie: Aug 13, 2007
Filed Under: Carman, Landlord Lou, Strategy
Myself and some other folks at Colour have been working with Killam Properties over the past while developing a campaign targeted towards students in an effort to get them to choose Killam for their student housing needs for the fast-approaching school year.
Killam Properties is Atlantic Canada’s largest residential landlord with a portfolio that includes more than 15,000 rental units, with over 8,000 apartment units and over 7,000 MHC sites. Read More »
