By Carman Pirie: Jan 19, 2010
It has become de rigueur for brands who want to show that they “get” social media to show a stream of Twitter mentions about their brand on their website. You’ll find them under the heading of “What people are saying about us” or “The latest buzz” or some such nod to being conversational and transparent. Read More »
By Jeff White: Jan 11, 2010
Filed Under: Design, Jeff, Strategy
Now, I know the SEO (search engine optimization) folks are going to get their panties in a bunch over this, but hear me out. Read More »
By Carman Pirie: Dec 22, 2009
CBC Radio’s “The Current” broadcast a lovely story yesterday about Letters from Strangers. The story features an interview with Lenka and Michael of The Mysterious Letters project and, specifically, discusses what happened when each home in Polish Hill, a community in Pittsburgh, received a handwritten letter. You can go ahead and have a listen here. Read More »
By Carman Pirie: Dec 21, 2009
I had the pleasure of speaking last week at the December meeting of the Professional Sales Council here in Halifax. They were a great group – lots of fantastic questions, lovely conversation, etc. This got me thinking a bit about the use of social media by sales people and, more broadly, by sales organizations. Read More »
By Carman Pirie: Nov 26, 2009
Cool to see last year’s Landlord Lou campaign take home a Silver in Marketing Magazine’s 2009 Digital Marketing Awards (pg 15). It was our first time working with the Picnicface folks – great fun.
By Carman Pirie: Oct 19, 2009
Several weeks back, Giles Crouch was kind enough to have me on the Webconomist show, live on haligonia.ca. For those who don’t know about haligonia, they are “…a new and local online broadcaster that combines internet and television media with reality style shooting. We’re all about instant local gratification”. And well, who can’t get behind instant local gratification?
By Carman Pirie: Oct 14, 2009
(Disclosure: Going to the Max was one of the last strategies I developed during my time with the good people at Colour.)
Perhaps Joel started something with his Video Monday mention of Going to the Max, Atlantic Lottery Corporation’s latest campaign for the recently launched Lotto Max. Marketing Magazine covers it here. Read More »
By Jeff White: Oct 04, 2009
I was recently scanning the annual Top 101 issue of Progress Magazine (or is that monthly–it seems like every issue is the Top 101?!). I noticed a few ads for local agencies and development shops. I’ve also been checking out the sites of other agencies while planning for some upcoming changes at Brightwhite. Most everyone these days is claiming to offer social media consulting services.
By Jeff White: Sep 17, 2009
It’s funny.
I recently bought a new car. It’s not that I needed a new car. My Mazda3 was perfectly capable, fun to drive and looked great in bright red. My problem? I get an itchy throttle pedal foot every couple of years.
By Jeff White: Jul 21, 2009
Filed Under: Design, Jeff, Strategy
A few weeks ago, I got a poorly produced brochure in the mail at the office. The brochure from a Capital company in Ottawa advertised (badly) “Fancy Yellow Diamonds“. The brochure was printed on a home inkjet printer, had a really bad layout that smacked of desktop publishing and decried the virtues of investing in these precious stones. Set almost entirely in Times New Roman bold and containing at least two triple exclamation points, I immediately disregarded it as the worst kind of junk mail and tossed it in the recycling bin.