Kula Partners

Marketing Strategy

Marketing strategies and programs designed to grow brands by connecting people to each other.

The web and the role technology is playing in our lives is enabling levels of connectivity, sharing, and collaboration never before witnessed. This shift presents new and increasingly diverse opportunities to be interesting and useful, a way of creating competitive advantage and growing brands that is built for our hyper-social world.

It’s a different way of thinking about marketing, and we believe it’s a better way. A way of marketing that seeks to continuously create new, interesting, and useful ways to bring people together and give them something to do. A way of marketing where a brand works to be a part of the conversation, not in control of it.

Services

Marketing Strategy

Working in partnership with your senior team, we craft and implement marketing strategies built for our hyper-social world. Our strategy development engagements span a diverse range of clients, sectors and working arrangements. From crafting comprehensive marketing strategies from scratch to integrating social media within existing marketing plans. From advising clients directly to working in collaboration with existing agency partners.

Reputation Monitoring

Using industry leading social media monitoring technology, our monitoring services keep a 24x7 watch on your online reputation while gaining insight into the conversation taking place within your market.

Conversation Analytics

Our customized conversation analytics service makes sense of reputation monitoring data, providing insights that fuel marketing strategy development, interaction initiatives and ongoing performance measurement.

Interaction Planning

We design customized interaction workflows shaping how your organization interacts online, from issue / mention identification through to response development. Our interaction planning experience spans reputation / issues / crisis management initiatives to more marketing focused approaches and customer outreach. We assess your organizational objectives, create customized interaction workflows, and keep your social media interaction efforts focused on getting business results.