Vancouver-based Community Media Canada (CMC) serves as the national voice of Canada’s 1100+ community newspapers. Kula Partners worked with CMC to create communitymedia.ca, a website targeted to Canadian media buyers detailing the many benefits community newspapers deliver to advertisers. And since the target audience is incredibly tech-savvy, communitymedia.ca is responsively designed to deliver a great user experience regardless of screen size. In addition to the website, the custom illustrations and slideshow copy extended into a campaign featuring online display, print and event executions.