The annual Halifax International Motorcycle Show is Atlantic Canada’s foremost event for motorcycling enthusiasts, presenting the latest bikes and gear for the upcoming riding season. Kula Partners created therealmotorcycleshow.com to present key information to sponsors, exhibitors and attendees, combined with a PayPal-integrated online store selling tickets and merchandise. Critically, the design features a brand-neutral illustration style while remaining unmistakably Nova Scotian. You’re probably going to want it on a t-shirt.