The Challenge

How does an organization like Nova Scotia Business Inc use an annual report, generally a document used to promote achievement, in a year when many Nova Scotia businesses are struggling?

The Solution

Rather than suggesting NSBI had all of the answers, our team, working with Nocturnal Design instead asked these questions:

• What is the potential upside of this economic downturn?
• What can you do now to position your company for the future?
• How are we better together?

These questions were asked of small and large business, government and educators. The responses were recorded as part of a series of YouTube videos that were posted on a microsite and presented in a toned-down print piece. Accomplishments were presented in a custom Google Maps mashup with pins scattered across the globe in The Year in Review.