NSCAD turned to Kula Partners to create the online home for the NSCAD Annual Fund, a key avenue for the university’s friends and alumni to contribute to the ongoing success of NSCAD. Built using Tumblr and featuring extensive PayPal integration, NSCAD Now brings the stories of NSCAD alumni and students to life. Combined with ongoing email outreach, the NSCAD Now initiative has delivered the best annual fund donation results in a decade.