Walkabout
The Heart & Stroke Foundation worked with Kula Partners to create the next generation online home of Walkabout—a program dedicated to fostering a culture of walking in Nova Scotia. In reimagining Walkabout, we created a robust, responsively designed social network. In fact, Walkabout is one of the first responsively designed social networks in the world.
At its core, Walkabout is about tracking your steps towards leading a healthier lifestyle—but it’s so much more. Walkabout members can create routes via a Google Maps-integrated route customizer, connect with each other via Facebook-like internal messaging, make and track their healthy walking goals, participate in workplace and group challenges—even post photos of their favourite walks.
With every single step, every interaction, the marketing is baked in to Walkabout with walkers sharing their experience within the Walkabout community and across other social networks—most notably via Facebook Connect integration.
Built using WordPress’s social networking module BuddyPress, walkaboutns.ca is an open-source powerhouse that’s as easy to administer client-side as it is fun to use for the walker.
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