As Director, Digital Marketing Strategy, Laura spearheads client marketing strategy, leads the firm’s marketing complement, and contributes to the senior management team which guides the overall direction of the firm.
After earning a Public Relations degree at Mount Saint Vincent University, Laura worked both client and agency side in a variety of capacities before joining Kula in 2012 as their first Digital Marketer. Her role has grown along with the firm, developing and overseeing hundreds of successful client marketing strategies and projects.
Working as a trusted advisor, Laura is passionate about helping clients achieve their goals—including developing and overseeing strategies which have helped clients grow their organic search traffic by 400%, leads generated by 390%, and new customers by 500%.
Laura also advances Kula’s direction and growth by contributing to the firm’s own marketing strategy, including developing and running The Kula Ring manufacturing marketing podcast.
She contributes to Kula’s senior management team which sets the firm’s direction and objectives, evaluates team performance, addresses challenges, and ideates and actions solutions. Laura is responsible for recruiting, hiring, onboarding, and training new marketing hires, as well as mentoring the firm’s Digital Marketing Strategists.
Laura lives in Halifax with her partner, Brett, where they’re always planning their next adventure—whether it’s exploring different parts of Nova Scotia’s natural beauty, or traveling to new places. She delights in a variety of food and drink and is best known among friends for her laugh and colorful sense of humor.