Laura Hawkins

Director of Inbound Marketing

An inbound marketing strategist, writer and account lead, Laura was once the kid getting in trouble for talking too much in class. Not one to be discouraged, she embraced her communicative streak—and coupled with an aptitude for writing, analysis, planning and problem-solving, it ultimately paid off in the form of a Bachelor of Public Relations from Mount Saint Vincent University.

Laura soon discovered that her PR background translated well in marketing applications, gaining experience both client and agency side. Relishing the variety and fast-paced nature of the agency world, her track record has come to include the production, execution and oversight of many successful campaigns and initiatives for clients across verticals including retail, real estate, health, technology, professional services and others. Putting inbound marketing methodology to work, Laura strategically employs written content, email, social media, PPC, SEO and media relations among her tools to drive results for clients.

Aside from her inbound marketing chops, Laura is perhaps best known around Kula for her imaginative sense of humour or for adding Dr. Dre to the studio’s vinyl collection. A devout foodie and real food advocate, Laura loves creating (and sampling) new dishes, reading up on nutrition and recipes, and weekend trips to the market. Also a self-proclaimed morning person and work out connoisseur, you’ll find her most days lifting, sprinting or taking a leisure walk before sunrise.

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  • HubSpot Certification
  • HubSpot Inbound Certification