As Director of Digital Marketing, Laura is responsible for leading client marketing strategy, growing the firm’s marketing complement, and contributing to Kula’s management team which guides the overall direction of the firm.
After earning a Public Relations degree at Mount Saint Vincent University, Laura worked both client and agency side in a variety of capacities before joining Kula in 2012 as their first Digital Marketer. Her role has grown along with the firm, contributing to hundreds of successful client initiatives along the way—including developing and overseeing strategies which have helped clients grow their organic search traffic by 400%, leads generated by 390%, and new customers by 500%. Laura also advances the Kula’s direction and growth by contributing to the firm’s own marketing strategy development and execution—including running The Kula Ring manufacturing marketing podcast.
Laura is always planning her next adventure, whether it’s exploring a different part of Nova Scotia’s natural beauty, or traveling to a new place. She delights in a variety of food and drink with affinities for local fare and international cuisine, and is best known among friends for her laugh and colorful sense of humor.