Matt is very much a product of the digital age. After graduating from St. Francis Xavier University in 2010, he was pleased to learn that he could have a career that allowed him to be on the internet all day.
Originally from Moncton, Matt has worked in several agencies both in New Brunswick and Nova Scotia. Having cut his teeth in the social media world, Matt moved into the realm of analytics and CPC marketing. It was here that he developed a passion for understanding the nuts and bolts of analytics and SEO. As a strong believer in the old adage “there is no problem that cannot be solved by a well-run AdWords campaign”, you can always see at least one of these tabs open in his web browser.
A sponge for useless and non-contextual knowledge, Matt is usually quick to try and tell you about some fact he learned by watching Jeopardy! or QI or something he saw on Reddit that morning. Mysteriously, he’ll talk your ear off about pinball, but he hates the song “Pinball Wizard”.