For modern B2B sellers, the traditional funnel model is flawed. Learn how to forget the funnel and take a people-centered approach to sales & marketing.
Kula Partners announces the release of Synchrostack, a proprietary integration platform which helps businesses using WooCommerce—the most popular ecommerce platform on the web—connect ecommerce with their entire tech stack.
Do you know if your manufacturing website can be easily accessed by someone with a disability? Learn how to better serve your customers and avoid accessibility lawsuits.
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.
Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.
Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.
Account Based Marketing is a powerful strategy for capturing high-value leads and nurturing them into customers. Discover why ABM is such a hot marketing topic this year.
Ditch the cookie-cutter approach to business development! See why making your strategy more human will attract and nurture leads more effectively, and help you win more customers than ever.
From the auto industry to the digital world, learn why it’s so important to consider design conventions when building your website here.
Whether you’re redesigning your website from scratch or want to optimize your current website’s performance, our newly updated Website Redesign Guide features the top conversion-focused priorities today’s manufacturers need to know as they reimagine their brand online.
Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.
