Business Strategy

21 Tips for Creating a High-Performing International Manufacturing Website

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

tips for international manufacturing websites

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.


Improving Distributor/Dealer Accountability

Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.

Distributor network

Account Based Marketing (ABM): A Primer

Account Based Marketing is a powerful strategy for capturing high-value leads and nurturing them into customers. Discover why ABM is such a hot marketing topic this year.


4 Ways to Make Business Development Strategies More Human

Ditch the cookie-cutter approach to business development! See why making your strategy more human will attract and nurture leads more effectively, and help you win more customers than ever.

Good design considers the experience of the user

From the auto industry to the digital world, learn why it’s so important to consider design conventions when building your website here.

Coming up with ideas for web design on paper

Buyer personas: The inbound marketer’s best friend or fading fad?

Where do you stand on buyer personas? Here, we provide our take on whether or not they remain a valuable tools in the inbound marketer’s toolbox.

Variety of unknown people standing in a line

Using exit surveys to inform website decisions

Learn how exit surveys provide important insight into why visitors leave so you can make changes that improve their experiences and increase conversion.

Close up of someone filling out digital survey

Research reveals 4 common habits of successful inbound marketers

Have you ever wondered what the best inbound marketers all have in common? We’ve got the answer for you right here.

Close up of design work area

The 7 most surprising findings from the State of Inbound 2015


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