Business Strategy

4 Tactics to Improve Your B2B Lead Generation Strategy

Want to generate high quality leads, convert them quickly, and generate more revenue? You need tactics discussed in this post.

Running an Inbound Marketing Campaign? Ask These 6 Questions First

In today’s online marketing landscape there is certainly no shortage of marketing channels to choose from — display, pay-per-click, search engine optimization, social media, blogging, content creation, video — the list goes on.

When it comes to choosing the best channels for your marketing campaign there is really no silver bullet. Every marketing campaign has a different goal, timeline, budget and target audience. So how do you choose the channels that are best for you?

These 6 considerations will help you weigh your options and choose the marketing channels that are best suited for your next campaign.

6 Ways to Turn Your Old School Sales Team into an Inbound Sales Team

Whether you’re just getting started with inbound marketing or you’ve already established a consistent pipeline of inbound leads, getting your sales team on board with inbound methodology is a critical step in aligning your sales and marketing efforts.

After all, if your sales team fails to adopt inbound best practices, your hard earned inbound leads could simply be going to waste.

In this post we’ll address 6 ways you can encourage your sales team to embrace an inbound focused sales mentality and engage in more meaningful conversations with inbound leads.

How to generate more inbound leads – 35 surefire tips & tricks

6 Business analytics every marketer should understand

Marketing has become a craft routed in metrics, analytics and dashboards. Every aspect of digital marketing can be measured, analyzed and optimized. As more business processes move online the reliance on measurability and analytics cascades across the enterprise.

In today’s digital, data-driven business environment, marketers need to think about more than just website visitors and social media shares – they need to understand how their efforts affect other areas of the business and ultimately the bottom line. Numbers don’t lie!

Understanding these six business analytics will help you optimize your lead generation activities, build more sales pipeline, retain more customers and drive more revenue.

5 Inbound website design and development tips

Agile Marketing and Inbound Marketing: Two Peas, One Pod?

8 Inbound Marketing Trends To Watch for in 2014

2014 – The Year of Contextual Marketing

Inbound Marketing is Not a Channel or a Technology, it’s a Strategy


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