6 Business analytics every marketer should understand
Marketing has become a craft routed in metrics, analytics and dashboards. Every aspect of digital marketing can be measured, analyzed and optimized. As more business processes move online the reliance on measurability and analytics cascades across the enterprise.
In today’s digital, data-driven business environment, marketers need to think about more than just website visitors and social media shares – they need to understand how their efforts affect other areas of the business and ultimately the bottom line. Numbers don’t lie!
Understanding these six business analytics will help you optimize your lead generation activities, build more sales pipeline, retain more customers and drive more revenue.