Digital Marketing

How to Make Your Manufacturer’s Trade Show Presence More Impactful & Measurable

Written by Carman Pirie on August 1, 2019

Discover how manufacturers can integrate digital tactics in trade show marketing to earn more leads and make participation more measurable.

21 Tips for Creating a High-Performing International Manufacturing Website

Written by Jeff White on December 10, 2018

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Written by Laura Hawkins on August 7, 2018

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

12 Must-Attend Sessions at B2B Online 2018

Written by Jeff White on April 20, 2018

Check out the top 12 sessions we’re excited to attend at B2B Online 2018: The Digital Marketing Conference for Manufacturers & Distributors.

Finding Your Buyers

Written by Carman Pirie on March 29, 2018

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Back to Basics: Getting your Digital Marketing Fundamentals Right

Written by Carman Pirie on March 12, 2018

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.

Manufacturing Better Content

Written by Carman Pirie on September 19, 2017

In our work with manufacturing marketers, we have found that many struggle with content—what to produce, how much, and how often.

Inbound Marketing Strategy: 3 Things Your ROI Analysis is Missing

Written by Carman Pirie on June 29, 2017

Prove value in your inbound marketing strategy with these often overlooked areas of ROI analysis.

Designing Websites for Multiple Buyer Personas

Written by Craig Edis on June 22, 2017

Designing a website for multiple buyer personas can feel like a daunting task. Learn the top factors to consider to ensure your site feels custom-made to every visitor.

How To Nail An Inbound-Optimized Website Redesign

Written by Floyd Peyton on June 21, 2017

Like building a house without a blueprint, redesigning your website without a solid plan can leave you dealing with poor construction, a lack of functionality, and a wasted budget. Learn how to nail an inbound-optimized website redesign with these step-by-step instructions.