For modern B2B sellers, the traditional funnel model is flawed. Learn how to forget the funnel and take a people-centered approach to sales & marketing.
Discover how manufacturers can integrate digital tactics in trade show marketing to earn more leads and make participation more measurable.
International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.
Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.
Check out the top 12 sessions we’re excited to attend at B2B Online 2018: The Digital Marketing Conference for Manufacturers & Distributors.
Who are we creating for?
It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.
I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.
In our work with manufacturing marketers, we have found that many struggle with content—what to produce, how much, and how often.
Prove value in your inbound marketing strategy with these often overlooked areas of ROI analysis.
Designing a website for multiple buyer personas can feel like a daunting task. Learn the top factors to consider to ensure your site feels custom-made to every visitor.
Whether you’re redesigning your website from scratch or want to optimize your current website’s performance, our newly updated Website Redesign Guide features the top conversion-focused priorities today’s manufacturers need to know as they reimagine their brand online.
Kula Partners is an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. We are headquartered in Halifax, Nova Scotia, Canada and work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.
