Digital Marketing

21 Tips for Creating a High-Performing International Manufacturing Website

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

tips for international manufacturing websites

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

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12 Must-Attend Sessions at B2B Online 2018

Check out the top 12 sessions we’re excited to attend at B2B Online 2018: The Digital Marketing Conference for Manufacturers & Distributors.

B2B-Online-2018-Top-12-Sessions

Finding Your Buyers

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Buyer inspecting manufacturing facility

Back to Basics: Getting your Digital Marketing Fundamentals Right

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.

In marketing as in basketball,. stick to the fundamentals.

Manufacturing Better Content

In our work with manufacturing marketers, we have found that many struggle with content—what to produce, how much, and how often.

Robot arm and tablet used in manufacturing

Inbound Marketing Strategy: 3 Things Your ROI Analysis is Missing

Prove value in your inbound marketing strategy with these often overlooked areas of ROI analysis.

Business intelligence using modern technology

Designing Websites for Multiple Buyer Personas

Designing a website for multiple buyer personas can feel like a daunting task. Learn the top factors to consider to ensure your site feels custom-made to every visitor.

group of people using devices

How To Nail An Inbound-Optimized Website Redesign

Like building a house without a blueprint, redesigning your website without a solid plan can leave you dealing with poor construction, a lack of functionality, and a wasted budget. Learn how to nail an inbound-optimized website redesign with these step-by-step instructions.

Desktop and laptop computers with a mobile phone on a desk

Introducing The Kitoum eBook Premium Template

The Kitoum eBook Premium Template fully embraces mobile-first design principles, allowing users to deliver their high-quality content on flexible web pages that they can view on any device. Discover how it can revolutionize your valuable resources today!

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