Lead Generation

Finding Your Buyers

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Buyer inspecting manufacturing facility

Back to Basics: Getting your Digital Marketing Fundamentals Right

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.

In marketing as in basketball,. stick to the fundamentals.

Inbound Marketing Strategy: 3 Things Your ROI Analysis is Missing

Prove value in your inbound marketing strategy with these often overlooked areas of ROI analysis.

Business intelligence using modern technology

Your Inbound Marketing Strategy Counts on Great Social Selling

Social selling is changing the way B2B sales professionals generate customers. Learn what social selling is and how to do it right in this informative post.

Your Inbound Marketing Strategy Counts on Great Social Selling

Inbound Marketing Strategy: Choosing the Right Social Channels

Discover the latest data on social media marketing from the State of Inbound 2017 and get tips on how to maximize your social impact with this insightful post.

Inbound Marketing Strategy: Choosing the Right Social Channels

Account Based Marketing (ABM): A Primer

Account Based Marketing is a powerful strategy for capturing high-value leads and nurturing them into customers. Discover why ABM is such a hot marketing topic this year.

abm-primer

Inbound Marketing Strategy: Getting Sales and Marketing Tightly Aligned

The State of Inbound 2017 has arrived! In this post, we take a look at the data it compiles on sales and marketing alignment, and provide tips to ensure these essential departments are on the same page.

4 Ways to Make Business Development Strategies More Human

Ditch the cookie-cutter approach to business development! See why making your strategy more human will attract and nurture leads more effectively, and help you win more customers than ever.

The Anatomy of a Perfect Sales Email

As one of the first points of contact with potential customers, successful sales reps need to have a solid understanding of how to craft the perfect email. Learn to use this channel to generate customers here.

Person Writing Sales Emails Drinking Coffee

[Press Release] R.I.P.D.F.—Kula Partners Hatches Plot to Kill Outdated PDF Format

We’ve hatched a plot to kill the PDF—and we need your help to get away with it. Find out why PDFs have to go in order for inbound marketing to move forward, and what the alternative is.

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