Marketing Halo 3 – “Don’t suck”


Darren Zenko wrote a review of Halo 3 in the Edmonton Journal here.

A lot of marketers could learn from his explanation of the Halo 3’s hype:
“So, what’s the big deal with Halo 3? Why the doorcrashing lineups and midnight madness and insane first-day numbers? Hype’s a part of it, but that hype is built on a foundation of trust and respect. Every step of the way, the Halo games have provided experiences so perfectly tuned and enjoyable that their countless little innovations only really get noticed when other games don’t have them — and gamers can’t wait to see what Halo has in store for this powerhouse generation of consoles. Halo earned its blockbusterdom the old-fashioned way: by not sucking.”

Heh. Rule #1: Don’t suck. Rule #2: Refer to rule #1.

Previously posted on

Other Posts

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing

A funnel is thrown into a trash bin

Kula Partners Releases Synchrostack: the Integration Platform that Connects WooCommerce to Anything

Synchrostack Logo

Designing Manufacturing Websites for Everyone & Avoiding Accessibility Lawsuits

Blind person using computer with braille keyboard

The QSP Trap & How Manufacturers Can Achieve Effective Brand Differentiation

Zebra herd waiting on the bank of the Mara river, Kenya

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.