Blog

5 Can’t-Miss Sessions at Unilog’s EVOLVE 2019 Conference

Written by Floyd Blaikie on March 1, 2019

Attending Unilog’s EVOLVE 2019 Conference in New Orleans? We’re looking forward to these 5 talks about ecommerce for distributors and manufacturers.

21 Tips for Creating a High-Performing International Manufacturing Website

Written by Jeff White on December 10, 2018

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Written by Floyd Blaikie on August 7, 2018

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

The API Approach

Written by Carman Pirie on June 28, 2018

How deep digital integration changes the game for manufacturers, distributors, and the marketers who love them.

Improving Distributor/Dealer Accountability

Written by Carman Pirie on April 26, 2018

Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.

12 Must-Attend Sessions at B2B Online 2018

Written by Jeff White on April 20, 2018

Check out the top 12 sessions we’re excited to attend at B2B Online 2018: The Digital Marketing Conference for Manufacturers & Distributors.

Active Buyers: Marketing to the Yes

Written by Carman Pirie on April 12, 2018

Focus your marketing by targeting it to those members of the B2B buying committee who are Active Buyers and have a role in saying Yes.

Finding Your Buyers

Written by Carman Pirie on March 29, 2018

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Improve Your Sales Team’s Connect Rate with New Leads

Written by Carman Pirie on March 15, 2018

Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens.

Back to Basics: Getting your Digital Marketing Fundamentals Right

Written by Carman Pirie on March 12, 2018

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.