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Finding Your Buyers

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Buyer inspecting manufacturing facility

Improve Your Sales Team’s Connect Rate with New Leads

Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens.

MQL at her desk

Back to Basics: Getting your Digital Marketing Fundamentals Right

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.

In marketing as in basketball,. stick to the fundamentals.

HubSpot COS Website Templates: Why Lean & Mean Beats Big & Bloated

Manufacturing Better Content

In our work with manufacturing marketers, we have found that many struggle with content—what to produce, how much, and how often.

Robot arm and tablet used in manufacturing

Inbound Marketing Strategy: 3 Things Your ROI Analysis is Missing

Prove value in your inbound marketing strategy with these often overlooked areas of ROI analysis.

Business intelligence using modern technology

Designing Websites for Multiple Buyer Personas

Designing a website for multiple buyer personas can feel like a daunting task. Learn the top factors to consider to ensure your site feels custom-made to every visitor.

group of people using devices

How To Nail An Inbound-Optimized Website Redesign

Like building a house without a blueprint, redesigning your website without a solid plan can leave you dealing with poor construction, a lack of functionality, and a wasted budget. Learn how to nail an inbound-optimized website redesign with these step-by-step instructions.

Desktop and laptop computers with a mobile phone on a desk

Introducing The Kitoum eBook Premium Template

The Kitoum eBook Premium Template fully embraces mobile-first design principles, allowing users to deliver their high-quality content on flexible web pages that they can view on any device. Discover how it can revolutionize your valuable resources today!

Your Inbound Marketing Strategy Counts on Great Social Selling

Social selling is changing the way B2B sales professionals generate customers. Learn what social selling is and how to do it right in this informative post.

Your Inbound Marketing Strategy Counts on Great Social Selling

Actionable Marketing Advice for Manufacturers

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