Choosing your guru

A few weeks back, while vacationing in Ottawa over Canada Day, I offered a reply to a tweet from Heather pertaining to yet another do’s and don’t article from a blogger – they’re all too common these days, it seems. You know the sort of post I’m referring to; complete with 10 questions you should ask your supposed social media guru before signing on the dotted line or some such thing. My reply – offered after a few too many Canada Day libations admittedly (hey, it’s the nation’s birthday, okay?) – was short on nuance and long on failed punctuation, providing a brief glimpse into the perils of communicating in 140 character snippets.

Nevertheless, I think the point remains: Most of the prescriptive posts offered up to supposedly ‘help’ people choose their social media counsel are little more than thinly veiled self promotion. They’re meant to articulate the author’s experience, why it is critical to a successful social media effort, and call bullshit on anyone else’s experience that doesn’t measure up to the supposed standard.

Wouldn’t we all be better off it we just recognized that it’s a rapidly evolving space, that we all have a lot to learn, and it’s still early days?

Previously posted on

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