It’s an age-old problem. Well, it’s at least as old as self-publishing on the internet anyway. You’ve got this gorgeous website that goes live amid (massive) fanfare, only to fall into a state of non-updatedness. We get it. It’s hard to find the time to add content to your website. Life is busy.
We recognize that most marketers know their business inside and out, but they may not feel comfortable standing in front of a camera, and other content experts within the company may be too busy to write. Without a plan going forward, it can be difficult to force yourself to create a new post and come up with a concept that is relevant, timely and interesting, not to mention useful. With a good content plan in place, though, it makes it easier to ensure that something gets posted.
It’s like going to the gym. If you’ve got a trainer or a training buddy waiting for you, anticipating your arrival, you’re a lot less likely to hit snooze when you should be working out. Your plan doesn’t need to be complex either, it just needs to be written down in a calendar. Once the commitment has been made, it’s easier to keep going as you see the results.
Some clients have been putting us to shame, however. Stephanie Beaumont at SeaAndBeScene.com launched her site earlier this summer and has been an absolute content machine. She’s posted over 120 videos and hundreds of text and image posts on the site in that time. Granted, she’s always been in the content creation business, but there’s a great deal we can learn from her model. The traffic stats and level of engagement for her site are over the moon, especially given that it’s only been up a few months.
In general, we’ve seen traffic for this site quadruple on the days when new content is posted and the results within a highly targeted site can be even more dramatic. It’s well worth taking the time to plan what to say and make time to say it.
How do you stay on top of content creation? Do you schedule a time to write or record daily, weekly or otherwise?