Results-focused social media strategies to help you attract followers, leads and customers
Unlike social media marketing agencies who focus on vanity metrics such as likes and follower counts, we focus on producing results that will actually grow your business. Our Social Media Services will help you both join conversations that your customers are already having and shape future dialogue. Once these connections are in place, you’ll see them grow into qualified leads and paying customers.
We create and execute results-focused social media strategies designed to attract traffic, leads, and customers. Our team of inbound marketing specialists, copywriters, and designers can help you establish a social media brand voice, create persona-driven content, and amplify the reach of your content through paid and organic social media promotion.
Sometimes it can be a challenge to stay active on social media with so many competing priorities—not to mention executing a social media strategy that actually drives measurable business results. If you do not have the resources or expertise in-house to manage and grow your social media presence, we can help. If your in-house team needs a hand up to get the job done, we would be happy to work closely with them to help you achieve success through social media marketing.
Social Media Management
As a Kula Partners client, each month we will work with you to establish a 30 day editorial calendar outlining the social networks we will be targeting, topics for daily social media posts, custom campaign visuals, and the key landing pages to which we are looking to drive traffic.
Our team of HubSpot Certified social media experts can help you manage your organization’s Facebook pages, Twitter accounts, LinkedIn Company profiles, YouTube channels, Instagram accounts, and more. You can rest assured that if there is a conversation that your organization should be aware of on social media, you will be kept in the loop.
Leveraging powerful social media tools like HubSpot’s Social Inbox and Hootsuite’s monitoring dashboard, we listen to social media for brand mentions, customer service issues, and potential sales opportunities, alerting your team to any issues or opportunities that arise.
Social Media Copywriting
Copywriting for social media is an interesting practice—it is one part advertising, one part public relations, and one part creative writing. Our copywriters can help you build an engaged following on social media by establishing a consistent brand voice and creating buzz-worthy content specifically targeted at each of your unique buyer personas.
Social Media Analytics & Reporting
Using closed-loop analytics tools like HubSpot’s Social Inbox, we are able to track social media KPIs like impressions, engagement, and conversions, as well as attribute sales back to the exact lead source. Because HubSpot Social Inbox is tied directly into your CRM data, we can accurately measure the leads, customers, and revenue being generated by your tweets, posts, or videos. Our team of HubSpot Certified inbound marketing specialists will help you measure and analyze the effectiveness of your social media efforts to continually improve results.
Paid Social Advertising
Social media advertising is an incredibly effective way to boost the reach of your content by targeting new groups of potential customers. Whether you are looking to target potential prospects on Facebook, Twitter, LinkedIn, or any other social network, we can help. We can manage your entire social media advertising campaign, including everything from the initial campaign setup and persona targeting, bid structure, and budget as well as reporting and analysis.
It’s easy to assume success in social media marketing is about gaining likes and followers, but there’s more to it than that. A properly implemented social media marketing strategy will help you grow your business in measurable ways. When you choose Kula Partners, we will work with you to create a plan that will help to manage your social media presence, expand your reach, and convert that reach into sales. If you’re ready to have social media marketing work for you, contact us today.