# Kula Partners > Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets. The Industrial Buyer Pulse is our quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America. It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk. The Kula Ring is our podcast for manufacturing marketers, hosted by Jeff White and Carman Pirie. It features discussions with industry leaders on account-based marketing (ABM), sales and marketing alignment, digital transformation, and other topics for B2B industrial marketers. Office: 1741 Brunswick Street, Penthouse, Halifax, NS B3J 3X8, Canada. Phone: 1.902.832.0244. Email: info@kulapartners.com. ## Services - [Marketing Strategy](https://kulapartners.com/marketing-strategy/): Full-funnel strategic planning, brand building, pipeline growth, and buyer influence programs. - [ABM for Manufacturers](https://kulapartners.com/abm-for-manufacturers/): Precision account-based marketing campaigns targeting ideal prospects and existing customers. - [Design](https://kulapartners.com/design/): Brand identity and visual communication across all channels. - [Development](https://kulapartners.com/development/): High-performance websites and digital experiences integrated with ecommerce and internal platforms. - [Who We Work For](https://kulapartners.com/who-we-work-for/): Manufacturers selling via channel partners, distributors, direct sales, or ecommerce into niche B2B markets. ## Industrial Buyer Pulse - [Industrial Buyer Pulse Overview](https://kulapartners.com/industrial-buyer-pulse/): Hub page for all quarterly reports and related content. - [Q1 2026 Report](https://content.kulapartners.com/industrial-buyer-pulse-research-report/q1-2026): Based on responses from 303 North American industrial buyers. Covers the operational and buying-confidence impacts of the US–Iran war and tracks the four focus areas. - [Q4 2025 Report](https://kulapartners.com/industrial-buyer-pulse/q4-2025/): Based on 258 decision-makers. Covers capital budgets, digital research trends, AI-driven evaluation, and supplier reliability signals heading into 2026. - [Q3 2025 Report](https://kulapartners.com/industrial-buyer-pulse/q3-2025/): Inaugural release. Based on 263 North American industrial buyers including operations leaders, engineering/technical buyers, and procurement professionals. - [Executive Mandate Myth](https://content.kulapartners.com/the-executive-mandate-myth): Why "make this your #1 priority" messaging fails and what actually accelerates industrial buying decisions. - [Human-in-the-Loop UX](https://content.kulapartners.com/human-in-the-loop-ux): How to design buying journeys that avoid alienating prospects with full automation. - [UX of ROI in Manufacturing](https://content.kulapartners.com/the-ux-of-roi-in-manufacturing-kula-partners): Transforming ROI from a marketing claim into a functional decision tool. - [The Two-Website Problem](https://content.kulapartners.com/the-two-website-problem-kula-partners): How poor integration and accessibility can kill high-value online orders. - [Why Online Quoting Tools Fail](https://content.kulapartners.com/q3-25-digital-buying-enablement): How clunky quoting tools cost manufacturers deals before sales engage. - [The New Industrial Go-To-Market Playbook](https://content.kulapartners.com/q3-25-new-industrial-go-to-market-playbook): Strategies to align GTM with industrial buyer expectations. - [The AI Search Content Playbook](https://content.kulapartners.com/ai-search-content-playbook): Turning technical content into AI-legible insights buyers trust. ## The Kula Ring Podcast - [All Episodes](https://kulapartners.com/thekularing/): Full archive of 390+ episodes covering account-based marketing, B2B selling, content marketing, customer experience, digital transformation, ecommerce, marketing strategy, mergers and acquisitions, trade shows, website redesign, and women in manufacturing. - [RSS Feed](https://kulapartners.com/feed/podcast/): Subscribe to the podcast via RSS. - [Spotify](https://open.spotify.com/show/2bt4Wf1fR4NT0MZFMWXMAr): Listen on Spotify. - [Apple Podcasts](https://itunes.apple.com/ca/podcast/the-kula-ring/id1420065226): Listen on Apple Podcasts. - [YouTube Playlist](https://www.youtube.com/playlist?list=PLTmApnqjX5DAPgbnOVKYg-CZQipeHphPD): Watch episodes on YouTube. ## Our People - [Our People Overview](https://kulapartners.com/about-us/our-people/): Full team directory. - [Carman Pirie](https://kulapartners.com/our-people/carman-pirie/): Principal & Co-founder. Co-host of The Kula Ring podcast. - [Jeff W. White](https://kulapartners.com/our-people/jeff-w-white/): Principal & Co-founder. Co-host of The Kula Ring podcast. - [Jesse Mawhinney](https://kulapartners.com/our-people/jesse-mawhinney/): Vice President. Primary contact for new business inquiries. - [Wade Prue](https://kulapartners.com/our-people/wade-prue/): VP Operations. - [Dawn Morrison](https://kulapartners.com/our-people/dawn-morrison/): Strategy Director. - [Lauchlin Macdonald](https://kulapartners.com/our-people/lauchlin-macdonald/): Strategy Director. - [Mike Hall](https://kulapartners.com/our-people/mike-hall/): Senior Strategist. - [D'Andre Smith](https://kulapartners.com/our-people/dandre-smith/): Senior Strategist. - [Kevin Connolly](https://kulapartners.com/our-people/kevin-connolly/): Senior Strategist. - [Trevor Barbrick](https://kulapartners.com/our-people/trevor-barbrick/): Developer. - [Luke Desroches](https://kulapartners.com/our-people/luke-desroches/): Front End Architect. - [Christine Bittle](https://kulapartners.com/our-people/christine-bittle/): Full-Stack Developer. - [Oliver Hill](https://kulapartners.com/our-people/oliver-hill/): Senior Designer. - [Mani Sahore](https://kulapartners.com/our-people/mani-sahore/): QA Analyst. - [Kath Perry](https://kulapartners.com/our-people/kath-perry/): People & Culture Leader. ## Additional Resources - [Resources for Manufacturing Marketers](https://kulapartners.com/resources/): Resource library for B2B manufacturing marketers. - [About Kula Partners](https://kulapartners.com/about-us/): Company background and approach. - [Careers](https://kulapartners.com/about-us/careers/): Open positions at Kula Partners. - [Contact Us](https://kulapartners.com/contact-us/): General inquiry form and contact details. - [Privacy Policy](https://kulapartners.com/privacy-policy/): How we handle data and privacy. ## Contact - [Contact Us](https://kulapartners.com/contact-us/): General inquiry form. Office: 1741 Brunswick Street, Penthouse, Halifax, NS B3J 3X8, Canada. Phone: 1.902.832.0244. Email: info@kulapartners.com. - [LinkedIn](https://www.linkedin.com/company/kula-partners): Follow Kula Partners on LinkedIn. - [Twitter](https://twitter.com/kulapartners): Follow @kulapartners on Twitter.