--- title: "Carman Pirie" id: "15300" type: "our-people" slug: "carman-pirie" published_at: "2023-05-25T11:22:44+00:00" modified_at: "2026-06-11T13:01:21+00:00" url: "https://kulapartners.com/our-people/carman-pirie/" markdown_url: "https://kulapartners.com/our-people/carman-pirie.md" excerpt: "Book Carman to Speak Gain Insights on B2B Marketing & Sales Book Carman to speak at your event. Carman Pirie is completely in touch with the reality of modern marketing. He is an expert in the world of online communicating..." --- Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners. Carman and his partner Bessy live in Halifax, Nova Scotia. When not working, Carman is an avid gardener in addition to always being happy to serve as Kula’s barista. - [LinkedIn](https://www.linkedin.com/in/pirie) - [Twitter](https://twitter.com/pirie) - [Mail](mailto:carman@kulapartners.com) ## **Book Carman to Speak** ### **Gain Insights on B2B Marketing & Sales** Book Carman to speak at your event. [Book Now](https://content.kulapartners.com/book-carman/) > Carman Pirie is completely in touch with the reality of modern marketing. He is an expert in the world of online communicating and yet is able to break it down into layman’s terms while still putting high value on the face-to-face side of doing business, reminding today’s business owners that success is not all about online communications. He is an excellent speaker – concise, fresh and offering humorous analogies to ensure his audience understands his message. > > Susan Eldridge > Business Women Connect (BWC)Co-Owner ## Topics **Positioning and Differentiation** Learn how B2B marketers can avoid the commodity trap by positioning their brands effectively to achieve true differentiation from competitors. **The Changing Landscape of B2B Buying** B2B buying behavior has changed, which means marketers must keep pace and learn to cater to buyers’ evolving demands. **B2B vs B2C** What can B2B marketers stand to learn from B2C practices? Learn how to make B2B marketing more human. **Account Based Marketing Approaches for the Complex B2B Sale** Standard ABM playbooks won’t work for complex B2B sales. Learn the top considerations for determining your approach to making marketing more account-focused. **The Mistakes Marketers Make** Discover the mistakes marketers make—from the misuse of buyer personas to chasing the latest shiny objects like chatbots and video—and learn how to avoid them. ## **As seen at** [https://manufacturedsummit.com/](https://manufacturedsummit.com/) [https://b2bmarketing.wbresearch.com/](https://b2bmarketing.wbresearch.com/) [https://www.inbound.com/](https://www.inbound.com/) ## **Podcast Appearances** ### **3 Ways to Align Marketing and Sales for Optimal Performance** Posted on **August 27, 2019** Chad Sanderson of the B2B Revenue Executive Experience hosts Carman for an in-depth discussion about building an optimized B2B sales and marketing team for a seamless customer experience. [Listen Now](https://www.valueselling.com/podcast/sales-marketing-carman-pirie) ### The Future of Marketing in B2B Sales Posted on **August 13, 2019** Carman joins Scott Barker, Head of Partnerships at Sales Hacker and Evangelist at Outreach.io on the Sales Engagement Podcast to talk about why it’s crucial that B2B salespeople know how to market, and B2B marketers know how to sell. [Listen Now](https://salesengagement.com/the-future-of-marketing-in-b2b-sales/) ### ****How to Differentiate Your Marketing and Win New Clients**** Posted on **March 24, 2019** Carman joins Brian G. Burns of the B2B Marketing Leadership podcast to talk about manufacturing marketing dynamics and how many B2B manufacturing brands fail to effectively position themselves for differentiation. [Listen Now](https://podcasts.apple.com/ca/podcast/how-to-differentiate-your-marketing-and-win-new-clients/id1174976428?i=1000433141057)