More than 6 years after our original design of officeinteriors.ca, Office Interiors and Kula Partners joined forces again in 2016 to deploy a fully updated, conversion-focused website and inbound marketing strategy.
Like a lot of B2B organizations, Office Interiors needed a site that represents two distinct but integrated main lines of business—a challenge that impacts strategy at every stage of the funnel. Going one step further, while their clients are often customers on both “sides” of the business, the decision makers, and buying processes are often very different.
The new site brings persona-focused top-of-funnel content along with an interactive technology selector to aid conversion and persona segmentation. Fully HubSpot integrated and powered by WordPress, the new officeinteriors.ca fuelled a more than 400% increase in online lead flow over the first 2 months of going live.