SilverBlaze is an award-winning software development firm. Through their Capricorn and Apollo solutions software, they offer utility providers self-service customer engagement web portals, smart forms, and automated workflows.
SilverBlaze first contacted Kula Partners to develop a website that combined two standalone product sites with a main brochure style site. Additionally, they wanted to substantially increase the number of leads they were generating, expand their use of HubSpot, and outsource their inbound marketing needs to allow their team to focus on business development.
To help SilverBlaze achieve their goals, we:
- Developed detailed buyer personas to help inform their overall strategy
- Designed a beautiful new corporate website to highlights their utilities-focused approach
- Implemented a comprehensive inbound marketing strategy that included new site content, informative offers, and clear conversion points for contact capture
Since launching, we’ve seen impressive initial results and continue to work with SilverBlaze to fine tune their marketing efforts, as well as improve their lead generation and conversion rates.