{"version":"1.0","type":"rich","width":"560px","height":"140px","title":"Boat Captain to Boardroom: Sometimes the Barrier Isn\u2019t the Product, It\u2019s the Language - Featuring Jennifer McQuliken, Vice President, Corporate Communications at Enchanted Rock","url":"https:\/\/kulapartners.com\/thekularing\/boat-captain-to-boardroom\/","author_name":"The Kula Ring - The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use.  Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you.  New episodes released weekly, subscribe to stay in the loop.","author_url":"https:\/\/kulapartners.com","thumbnail_url":"https:\/\/kulapartners.com\/wp-content\/uploads\/2022\/12\/kula-ring-cover-art-button-resized.png","html":"<iframe width=\"560px\" height=\"140px\" src=\"https:\/\/kulapartners.com\/thekularing\/boat-captain-to-boardroom\/?standalonePlayer\"><\/iframe>"}