---
title: "Your Engineers Already Built Your Best Marketing Asset: The CAD File"
id: "18498"
type: "podcast"
slug: "cad-files-3d-product-experiences"
published_at: "2026-10-20T03:32:00+00:00"
modified_at: "2026-09-28T16:32:37+00:00"
url: "https://kulapartners.com/thekularing/cad-files-3d-product-experiences/"
markdown_url: "https://kulapartners.com/thekularing/cad-files-3d-product-experiences.md"
excerpt: "Most manufacturers are great at making products and weak at showing them. Hammed Arowosegbe, co-founder of SwiftXR, argues the fix already exists inside most engineering departments: the CAD file. He walks through how SwiftXR turns those files into 3D, augmented..."
taxonomy_podcast_category:
  - "Content Marketing"
  - "E-commerce"
---

#### Episode 413

**October 20, 2026**

Most manufacturers are great at making products and weak at showing them. Hammed Arowosegbe, co-founder of SwiftXR, argues the fix already exists inside most engineering departments: the CAD file. He walks through how SwiftXR turns those files into 3D, augmented reality, and virtual reality experiences that buyers can explore on a website, with a what-you-see-is-what-you-get accuracy that photos and AI renders can’t match. Hammed shares the practical gotchas marketers face when asking engineering for files, including missing colours, file size, and format. He also looks ahead to smart glasses, and why AR may finally find its moment once people browse in 3D by default.

##### *Your Engineers Already Built Your Best Marketing Asset: The CAD File* Transcript:

**Jeff White:** Welcome to The Kula Ring, a podcast for manufacturing marketers brought to you by Kula Partners. My name is Jeff White, and joining me today is Carman Pirie. Carman, how you doing, sir?

**Carman Pirie:** I’m doing well, Jeff. I’m looking to hopefully being a little bit more geeky today. I feel like today’s conversation is a little bit more tech-driven even than normal, and yeah, so it’s fun. And I know I talk a lot about, it’s good to have different content on the show or guests that’s bringing unique perspective, but this is truly something that we just haven’t kicked around in this way before.

**Jeff White:** Yeah. Yeah, for sure. And I think it’s there’s potential for this kind of thing and we don’t often talk about people who bring marketing technology to bear for the manufacturing marketers that are in our audience and have been our former guests. But this is a unique version of this.

It’s not just some kind of CRM or product that that lots of people have already embedded in their site. It’s a truly unique offering.

**Carman Pirie:** I believe today’s guest is joining us from the UK, and I haven’t even probed about his favorite Premier League team yet or anything like that. So we have, like, all kinds of ground to cover in today’s episode.

**Jeff White:** Absolutely. Joining us today is Hammed Arowosegbe, who is the founder of SwiftXR. Welcome to The Kula Ring, Hammed.

**Hammed Arowosegbe:** Thank you, Jeff, and thank you, Carman. As I’m super excited to be joining on this on this ring.

**Jeff White:** Oh, thank you.

**Carman Pirie:** It’s wonderful to have you on the show, Hammed. I don’t mind disclosing that just about five seconds ago, the cord from my headphones was trapped in the wheel of my office chair, and I have no idea how that happened. I’m just happy to be with you all at this point.

**Jeff White:** Yeah, no you could have called 911, wade and I would’ve come running out of other rooms. It would’ve been a bit of a scene.

**Carman Pirie:** It was a bit strange, I don’t mind saying. Let’s kick this off by having you introduce us to yourself and the company. Tell us what the mission that you’re on and what you’re trying to accomplish here, ’cause it’s pretty cool

**Hammed Arowosegbe:** Awesome. Thank you, Carman and Jeff. So again, my name is Hammed, and, I’ve pretty much have a background in 3D and in massive technologies, for seven, eight years, now. A background in, in engineering and AI and, recently just wrapped up my MBA. And, and the journey that actually, took me to start SwiftXR, which we did like roughly two, three years ago.

Once again, it was really, we were trying to see, like, how do we get manufacturers really to really figure out a way to showcase their product better on their websites. Just again, how do they go away from just like having like the static photos and videos and go to something a bit more immersive that their customers can actually enjoy.

But what we did notice was like this technology wasn’t new, right? It has been in the space already for a while, and then we came more from an angle of, how do we make the platform super and hyper easy to use? Yeah. And beyond like even like hyper easy to use, we’re also focusing on the cost, affordability, scalability.

And so for us, we just built SwiftXR, being very specific at the audience we wanted to target and just really like, how do we just have that tool for them that was quite easy to use and obviously that’s pretty much what bettered, SwiftXR.

And so far we’ve served over I think 200 plus businesses, to date, yeah.

**Jeff White:** That’s wonderful. Tell us about the technology that you’ve created, and then I guess we’ll get, you to tell our audience about your background as well.

**Hammed Arowosegbe:** Yeah. So pretty much the technology we’ve created is immersive technology and again, it’s so we’ve built a platform that gives you… and if you think about it, if you go back is if you have your website and you’re selling something and then you’ve, you wanna embed, like you wanna make your product more immersive for your customers, like historically there’s two ways you can go about it.

One way is either like you hire someone that has experience with, with using this, what we call WebGL, which is what you have to do on the web, or you go and use a software that already does this, like out of the box. And now, for example, now, like with AI now coming in, into the play, you could also use like something like Claude or ChatGPT, right?

To also build that, right? And then so where we sit in this 3D pie is we are in the middle which is we are one of the softwares that you could use to then add this experience on the websites.

And then the experience itself is immersive technologies, which, we do 3D on the web. We do augmented reality, which allows you to place stuff in your space. We also do like virtual reality, which allows you to see some stuff on your VR headset.

**Carman Pirie:** We’re basically starting from a CAD file, yes? In most cases? I think it’s important for our listeners to understand that. So we’re talking about creating these kind of immersive visual experiences, 3D experiences, that are basically generated from a CAD file.

**Hammed Arowosegbe:** Yes, exactly. So again is more like, as you said, Carman, the inputs that we want is a CAD file. And this CAD file could be in different format, right? That this manufacturer uses. And, also like we do have some AI now that can also take some photos, right?

And convert those photos into CAD files. But we’ve seen that at the moment AI is not at that point yet. So if you’re looking for really precise on points, which is what is what you buy kind of experience, it really has to start from the CAD files, right? Because this is actually what, that was sent to the manufacturers, right?

Before that more like more to the production companies, and then so you then feed this right into the platform and then, we just do our own magic, right? Which is you just pick the kind of experience you want, and then you easily embed this on your website. And then, you can easily manage the experience across like fleets of different products that you also have on your website, e-commerce store.

**Jeff White:** I love that you looked at this and said, “ people are already doing this. This is possible. But it’s not particularly easy to use” and from a founder’s perspective especially creating some kind of application that’s always a really interesting thing of figuring out what is it that makes SwiftXR different from other platforms that enable you to embed 3D movies or 3D video or interactive elements and products and things like that.

But I think what’s particularly interesting about this is just that notion of exactly what you said. You can get somewhat close with AI, you can get somewhat close with photographs, although, we know from working with hundreds of manufacturers that most of them aren’t very good at taking photos of products, especially the more industrial they are they may not do that, but they almost always have some kind of CAD file that help them, engineer the product and get it ready to be produced.

So what was your thinking around, how marketers or manufacturing companies might use this in a way that, maybe they hadn’t thought about before? What did you think the value prop of SwiftXR was in terms of creating this easy-to-use CAD file display mechanism for manufacturing websites?

**Hammed Arowosegbe:** Yeah. Awesome. Yeah. So the thing for us and even now, like it’s always evolving, but for us originally what we had in our mind was really around returns, right? So again, the, there’s always been study about manufacturers, right? More once you sell online, there’s always that issue where someone buys something online from a picture and then they’re gonna have to return it back, right?

Because they’re like: “It doesn’t fit, it’s not my size, it’s not the right… It was not what I was envisioning,” “in my space.” And then what’s, like what this, what the entire like immersive, technology and, like interactive displays solve is it gives the, the, like it gives the manufacturer’s customer and manufacturer users a way to view the product first all around in 3D. Then it also allows them place it in a space, and then they can confirm like the fit in. And this also like this, and I think this is also like the the interesting and important point is because we are already, we are feeding directly on the CAD files from the manufacturers, then we are 100% certain that it’s gonna be a what is what you get experience. And that’s really the main value prop is it helps reduce the uncertainty from these customers and they can see it. And obviously beyond that, we also have stuff we also track, which is more like analytics, right? And for us is, okay, okay, if somebody is now in AR, for example, from AR, what are they doing next?

Are they trying to buy something? Are they trying to add to cart? And then we start to see okay, even when an AR, for example, does this also increase this manufacturer’s conversion rates, for people trying to say, “I wanna proceed to the next step.” So we’ve seen situation, where we worked with with a certain manufacturer, for example, that, they have an online website, but they don’t sell like online.

They only sell like in-store. And then so what they then did is like they integrate SwiftXR in such a way that, you use SwiftXR on the website to see what it’s gonna look like before you even come to the store. And then once you’re in AR, which is augmented reality, you can even try to contact the salesperson, right?

Which was for them was like a follow on more like conversion rate in there. So I think it’s really about how do we connect that experience end to end, which is, okay, fine, it’s good to reduce the customer uncertainty, but it’s like what next after we’ve reduced the uncertainty?

Like what is the next action they’re gonna carry out?

**Carman Pirie:** And that gets even more complex to imagine the larger we, we think of like bigger industrials, like somebody that’s, selling something that frankly isn’t going to be transacted online and they’re not thinking about, “Oh, how does this thing look in my home?”

They’re thinking about, “How does it place in my factory this, big piece of of equipment or what have you?” It’s interesting for me to consider the application of this technology just as part of the sales process. Hammed I’ve gotta think that you must be having manufacturers beat down your door because manufacturers are obsessed with product.

They care about the things that they make more than anything else in the world. I think most manufacturers care about the things that they make maybe even more than their family. So they love the idea of showing it. Are you seeing that kind of enthusiasm with people when you introduce this technology?

Because Jeff’s point, I think, is very valid, like so many people are really terrible at visually showcasing what they make, even though they’re really great at making it.

**Hammed Arowosegbe:** Yep. And I think what we find interesting now in cases, I think we are seeing more of B2C manufacturers compared to like B2B, manufacturer, right? And I think, and it’s quite interesting, when we think about, like that’s so like dynamics, right?

And it’s a lot of like more like mental science, right? That could also go into it like why is there like more, like more traffic from B2C manufacturers versus B2B manufacturers again and I think at least from what we know from B2C manufacturers is I think for them they’re really more, they’re really more interested in terms of more like returns, engagement.

We had a scenario where, you know, someone, was putting like QR codes of their massive experience on their packaging, right? So in such a way, like where if you just go in there, just, scan from the packaging, you could just see how it look, looked like, more like in an exploded view of different product and catalog assets. But in terms of B2B we do have a few of them but again, I think for us at the moment we have more B2C manufacturers compared to like B2B manufacturers or industrial manufacturers, what I would say. But then at the same time too, it could also be based on like our current reach at the moment.

Yeah. That could also be a factor.

**Carman Pirie:** Yeah, I would suppose that it would be, your technology lends itself to things that want to be seen or that people want to see, that have some maybe an aesthetic quality or whatever that they’re trying to in some way assess. So that points more immediately to a B2C kind of scenario, than a B2B one, but at the same time I don’t know about anybody listening to this right now, but I know my mind’s popping off about the various ways that it feels that you could use this technology in very pure B2B scenarios. Even from a point of view of onboarding and installation of a complex piece of equipment, being able to showcase the visuals of that in a true to CAD format in a digital platform just seems incredibly powerful.

Yeah, interesting. I wish I had a question at the end of that. I’m just more gushing at this point about it. I think it’s really cool technology, yeah.

**Jeff White:** And I have to think too, to your point about on the B2C front it’s a lot more about preventing returns, people understanding what it is that they’re getting. That is very valuable for engineers at manufacturing companies who are purchasing this equipment to either integrate into a line or integrate as an OEM into another product to understand the scale and size of that.

And I think your augmented reality component, where I believe you scan a QR code from the website with your phone, and then that allows you to place that object in your space in, with appropriate sizing and all of that. I have to think we’re barely scratching the surface of what we might be able to do with augmented reality there in terms of utilizing these models.

What do you think might be the next possibility on that front in terms of utilizing the augmented reality with these models in terms of people embedding them into their site?

**Hammed Arowosegbe:** No, thank you, Jeff. I think this is actually the part, that sort of excites me the most, you know, because, because if at the moment, if we look at, at the moment, like if we think about the uptake in terms of people using augmented reality for commerce, for online selling or as manufacturers, for example, right?

That volume is not really as high as what you’d expect, this technology has been on for like almost like 10 years right now, and it’s like it’s… And when you think about it, the first thing that comes to my mind is the form factor, which is, okay, people are more on laptops, they’re more on mobile phones, right?

That’s the device we are on. Obviously, it’s easier to do augmented reality on your mobile phone. That is, it’s easy to do on your laptop because the phone is more accessible. So I feel when we move to a future where the next computing device is spatial, which is people start to move to glasses or smartwears are the next computing interface, then it…

So it means so think about a future where, you have 10 million people that already like uses a gla- smart glasses as a, as, as a day-to-day, like device. Then they have to access, a website, right? On these glasses. And then augmented reality, like it just makes more sense to display your content in 3D because this person is already in a spatial format, right?

And I feel like we’re gonna the future of AR is gonna be, I think it’s gonna be immense once we have this uptake of this new computing device. And I’m not sure if you saw the Meta Connect yesterday, with, with Zuck, unleashing those smart glasses and obviously, and even with different companies doing the same stuff.

So I think the future is quite interesting also.

**Jeff White:** Yeah, that notion that there’s a coming AR explosion with more people using those devices. I would imagine, Apple with their Vision Pro coming down in price, hopefully with the next version, that kind of thing, it’ll become more accessible, and then you might be able to see that.

From a B2B perspective, I can just imagine this because your models allow hotspots and additional information around specific components that you might see within that model. I can also imagine those models being placed within a larger virtual factory tour that manufacturers might choose to put on their site in order to help close business.

**Carman Pirie:** Or even internal web-based systems of digital twins of factories or what have you.

**Jeff White:** Yeah. So I wonder are you thinking about those kinds of more “ beyond the individual” model, the incorporated system of components that, that perhaps go into a larger and more complex product?

**Hammed Arowosegbe:** Initially when we started, we were doing like, single base, single base card visualization. And then we started to expand more to more of like a catalog store visualization, right?

And we started to add stuff like hotspots, dimension, animation and all. And I feel as you said, we are also gonna start to ex-start expanding more to like complex machines in a way you could break down different parts, especially, more for like onboarding or even like installation processes. In a way you can start to see the different parts and it’s been assembled, th-those kind of like layers of stuff.

Yeah but it will definitely, I feel once, once you start having that device ex-exclusion, just I think moving away from more static AR experience to something more dynamic, I think is g- is gonna have to happen at, at those points. And I think even just to want to ask a question for Carman, I think something I’ve also noticed was like if you think about the fact that augmented reality, has been on for a long time, right? But then if you go to if you take 10 out of, if you take 10 websites randomly, you perhaps gonna see it’s primarily on just one.

And obviously, you’ve been this, you’ve been in the marketing game, you’ve been in manufacturing game for a while. Like what do you think is, is really like the cause of this?

**Carman Pirie:** You’re asking us?

**Jeff White:** Turnabout is fair play.

**Carman Pirie:** We we ask the questions around here. Wait a minute. No, I think what you’re hitting on in some ways is, you know what? It’s not, it’s just not always about the latest and greatest technology. Sometimes it’s about a technology whose time has come and an application is found. And we s- you know, we even see that with podcasting.

Here we are having a podcast. Podcasts were pretty popular there for a very short period of time, and then went away and nobody really talked about them a whole lot, and then they came back. The technology wasn’t new when it came back, it was just people were ready to consume that format a little bit more readily for whatever reason.

And I think that’s… It feels to me like when it comes to augmented reality, that’s where we’re at with that, is yeah, there was a lot of sizzle there a lot of sexiness to the technology, but then there wasn’t as many people like you, Hammed, that were coming in to say, “Yeah, but here’s the steak.

This is what we actually do with it. This is the real meat that we can put on

**Jeff White:** to how do we drive leads with this technology?

Yeah.

**Carman Pirie:** But but at, at the same time, as we imagine it Jeff, you’re talking about hotspots hovering over things of that nature if there isn’t something that’s more suited to even service immediate after the sale onboarding, things of that sort, the, the technol- the, the application of this technology go well beyond…

**Jeff White:** learning and training.

**Carman Pirie:** Learning or just a website.

Yeah. I don’t know if I answered your question, Hammed, I’m not used to, I’m not used to answering them, so there you go.

**Hammed Arowosegbe:** No, it’s quite interesting as you said. I think it’s back to what Jeff even mentioned also is like how do they collect, how do they connect to leads, right? How do they connect to sales? How do they connect to more, like more business driven outputs, right?

**Jeff White:** Yeah. What would be your advice for marketers who, maybe are not utilizing technology like this on their site now, perhaps they know they’re at a bit of a deficit from a product imagery, product library standpoint in terms of having, appropriate photographs or videos or models on their site.

What do you think they need to know in terms of working with their engineering departments around bringing these models to life online? Is there anything that is particularly, are there certain types of renderings or complexities that are a bit of a gotcha with this kind of technology?

Or is it the case that, we can absorb any CAD model and deal with the output from there?

**Hammed Arowosegbe:** Nice. So that it’s, I think it’s two stuff. I think like on my side, like what I’ve seen over a while, quite a while is now is I think sometimes marketers do get scared because they feel like, trying to embed this 3D model on the website, use this tool, right?

It’s quite complicated, right? So I think, so that’s, there’s that fear of okay, this process feels too complex, right? For me want to get like extra leads, right? For the company or more conversion for the company, and I don’t think it’s worth my time. But I think we’re currently at, at a phase now where, where like using these tools, analysis and, the analysis easier of chatting on, ChatGPT, right?

Recently we just integrated a feature on the platform where you just come in, upload a model, just tell the AI, “I want to create an AI experience,” and boom, it does that, and then you could just go do something else, right? So we’re getting to that point where you could even start chatting with the systems and it just builds the experience that you want, and you just publish that at your website.

And I think the other component of the web, which is, which has always been a dicey point, is web is meant for lightweight stuff. So which means you could have like a, like in a, a manufacturing… Again, think about a manufacturer that builds like a CNC, like lathe machine, right? And then the CAD file is really big. Let’s say it’s quite big. It’s it’s gonna be quite tricky to say you wanna ingest this entire CAD files on the web because the web is, there’s a limit to, we used to recommend max size of 50 megabytes, 100 megabytes on the web, you know, and also like some limitations right there.

Although we do have like our own like compression system where we can compress these models and make it more optimal. But again, it starts with that injection format, right? And then so what we’ve seen is there’s always that bit of more like how big is the file itself? And then is there a way that the engineers could more segment those files if they’re really big, so that way you could split it up, right? In such a smaller format, so like you could load it sequentially on the web. And then also the other stuff is more, more about the format, but again, it’s like on the web people really recommend using a file format we call GLB, which is more like the JPEG for the web.

But obviously we support like different formats from FBX to DAE file to STL to OBJ. So other file format you bring in, we could also, just convert it, right? And make it ready. And then we then apply our compression system and it just make it a bit, little bit more optimal for the web.

So I think and I do step, you just need to just tell your engineer to give you like an, an FBX file or a GLB file, and then just drop it on the platform, just tell the AI, “I wanna create this experience,” and that’s pretty much it. And you just have a CAD file. And and you have a 3D experience or AI experience that I could just embed on your, in your website roughly.

**Jeff White:** I do think it’s certainly interesting that, and I love that you’re thinking about the user’s experience and the limitations of the web with that. But you’re absolutely right. A little bit of planning with that and working with your engineers.

I wonder the sorts of questions or maybe the checklist of things you might have as you’re asking for those CAD files from your team, for the first time. “Hey, folks, we wanna take these models you’ve been building for the last number of years and publish them on the web so people can interact with them and begin to understand them better.”

Have you heard any feedback from the folks who are actually creating the CAD files about what they might expect or how they would want to interact? I’m assuming that’s played a bit of a part in your thinking here.

**Hammed Arowosegbe:** One main issue we-we’ve always get, we’ve gotten every, every single time is always around like two stuff. The first one is always about colors, right? I don’t know, for whatever reason, every single time the engineer export the file, drops it on the web, there’s no color, there’s no texture, it’s just plain white, right?

And I think like that’s something that we’ve gotten often time. We’ve seen that it’s always like a bottleneck. So I think now we sort we sort we just try to connect more with the engineers itself. So we’re like, you know what? Let us just sync with the engineers ourself, and then we just guide them like, “This is how you have to export.”

And I think now we’re trying to, we’re trying to see how we could build links where, if we’re using like let’s say tools like SolidWorks, like Inventor, or let’s say or like PTC or the Shape that people use to create the CAD files.

You could just export directly from the software down to our software, right? So again, you’d have to think about exporting. We just, we know how we’re gonna pack it properly from the software. And I think the other one is always is also around like the file type. I think like naturally because like people are using this, these tools, they tend to always save the file in the original, format, right?

In the original, like file format. But and then they don’t want to import these f-files into our platform where like you, you need to actually export it, right? So it’s so it’s just going through that exporting process like, like how do we support a vast majority of file types because people actually do have, files in SketchUp files in Inventor, file in SolidWorks, files in Onshape, files in, different kind of like manufacturing softwares.

It’s how do we support this wide range? And then we j-just start like publishing more documentation. I think it’s a lot of document, and talking. I think we just have to keep talking with more, with these, engineers first and and think that, so the kind of process we do now, which is, is quite, let’s say, is quite mundane or old school, is, say a company comes in, a B2B company comes in that does manufacturing and say, “Okay, I wanna have this on the website.”

Obviously they discover the tool, they get set up in the tool. They do one or two test files. They then come into like issues with engineering. So what we do is we connect straight up with the engineer of the team, and then we just have demo call, just walk them through as quickly what the issue again.

But most people, we’ve seen that over time people just get it because we don’t, we now publish this letting on our website, on our guide that people could see next time, and then we walk them through that. And then of- in most cases, then the mar- then the marketing team could just easily publish it.

And then we’ve done a lot of like bridges with different different like e-commerce tools, like Shopify, like Wix, like WordPress, different tools, so they could just always make changes, at the go.

**Carman Pirie:** This is really interesting. Hammed I wanna pivot the conversation just a little bit as we bring it to a close. ’Cause, it’s impressive what you’re doing in terms of bringing a a, a technology, I think, that can deliver a lot of good to in, in the manufacturing ecosystem writ large a-and just, and working to bring that to market.

So I’m wondering what advice you might have to somebody who’s is in school now or is just just leaving school maybe that, wants to follow in your footsteps a little bit. Give us some career advice for a young marketer who wants to deliver the level of impact with technology that you’re delivering.

**Hammed Arowosegbe:** I think now it’s quite interesting because we’re now in the age of AI, right? So but I think number one I would always, I would mention is gonna be about grit. Which is you just have to keep, like you have to be quite focused on what you wanna do.

So a really good example about that is, for SwiftXR, for example, we’ve been building it for two plus years, is it three years at the moment now? And then it’s like we, we just kept, more like pivoting, right? Like fine-tuning, listening to customers, knowing what they want, then changing it until we just figured out, okay, I think this is the right, the more like market fit of what the customer want.

So I think the most important thing I would mention is like that in school they wanna come out and think about like that, that, that grit of “This is what I wanna do,” and just being hyper-focused on that and just being able to cut through the noise around. And it’s also fine to know like even if you fail, it’s also fine to fail because like even if you fail, it’s like you’ve learnt, like 100 ways not how to do something again the next time, right?

And then if you do it the next time and like just being able to like, cut through the noise, focus on our own stuff, and then just like really do that. And I think coming now from like this whole age of technology, the age of AI, I think it’s extremely important that, that people are not really too hyper-focused on the technology itself, but really more the solution, right?

So which means so say for example, today I wanna build something, right? At the end of the day, for example, the end user doesn’t care like what software tool did I use, whether I use C++, whether I did it in C#, whether I did it in, Python, right? No one cares, right? They just care about the output.

So I think it’s really about like understanding that the most important output is the solution for the client, and then you just wanna focus yourself more on how do you act- architect the solution itself, and then figure out the right tool for the solution. But not be too boxed in that, okay it’s I love Python, for example, and then I must always use Python, right?

And just, like zooming out more and focusing more on the client and again, ultimately the clients are only gonna pay you for what they love, right? The client’s not gonna pay you like, we aren’t gonna subscribe for a tool that we don’t like, right? We’re gonna subscribe for the tool if we want to use the tool, right?

So at the end of the day, the client is gonna pay you, and then ultimately you have to listen to like what, what your customer wants.

**Carman Pirie:** It’s been wonderful chatting with you, Hammed. Thank you for joining us on the show today. It’s been a interesting conversation. I’ve enjoyed learning about the technology and I’ve enjoyed dreaming about other things that it could do, frankly. So it’s been fun to have you on the show.

**Hammed Arowosegbe:** Thank you. Thanks so much, Jeff and Carman.

**Jeff White:** Yeah. Thank you.

[Read Full Transcript](#podcast-transcript)

[« Episode 412: How a CPG Playbook Turned Glass Display Cases into a Differentiated Brand](https://kulapartners.com/thekularing/cpg-playbook-decommoditize-manufacturing-brand/)

#### Featuring

### Hammed Arowosegbe

Co-Founder and Senior XR Engineer at SwiftXR- [Twitter](https://twitter.com/HammedArrow)
- [LinkedIn](https://www.linkedin.com/in/hammed-arowosegbe/)

Hammed Arowosegbe is the founder and lead engineer of SwiftXR, a no-code platform that helps businesses create and share interactive 3D, augmented reality and virtual reality experiences.

His work spans immersive technology projects for brands including Marriott, Mastercard, Lloyds and L’Oréal, alongside previous experience as an XR software engineer at PwC.

As Nigeria Chapter President of the VR AR Association, Hammed champions wider access to immersive technology and its practical adoption across Africa. He is also a founding engineer at Aether Energy, where he develops web-based 3D tools that help users design and simulate rooftop solar installations.

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Hosted by Jeff White and Carman Pirie, it features discussions with industry leaders who share their experience, insights and strategies on topics like account-based marketing (ABM), sales and marketing alignment, and digital transformation. The Kula Ring offers practical advice and tips from the trenches for success in today’s B2B industrial landscape.

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