The Kula Ring podcast is essential listening for manufacturing marketers who want to grow their digital presence and compete online.
Sponsored by Kula Partners—an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition—The Kula Ring podcast features conversations about marketing, sales, and technology with top manufacturing executives from across North America.
The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.
Episode 35
How To Create an End User and Dealer-Focused Marketing Strategy
Featuring Emily Boland, Marketing Manager at Tayco
Jeff and Carman talk with Emily Boland from Tayco about how to market your manufacturing brand in a crowded marketplace, how to appeal to multiple buyer personas, the ROI of creating strong dealer relationships, and her experience with rebranding.
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Episode 34
Building Successful Distributor Relationships
Featuring Ashley Miller, Marketing Planner and Bruce Howie, Global Product Marketing Manager at DCC LANSCO
Jeff and Carman talk with Ashley Miller and Bruce Howie from Dominion Colour about building strong distributor relationships in an increasingly digital marketplace.
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Episode 33
How Ecommerce Can Enhance Customer Service & Increase Sales
Featuring Murray Bain, VP of Marketing at Stanpac
In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.
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Episode 32
Demand More From Your Marketing Campaigns
Featuring Drew Richards, Marketing Manager at Hernon Manufacturing Inc.
In this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget.
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Episode 31
Making Room for Marketing in a Sales-Driven B2B Manufacturer
Featuring Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation
In this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.
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Episode 30
Why Context is Everything for Manufacturing Marketers
Featuring Doug Hunter, Sr. Director, Corporate Marketing at Lattice Semiconductor
In this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.
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Episode 29
B2B Marketing When Your Customers are in a Rapidly Changing Industry
Featuring John Perry, Chief Marketing & Communications Officer at Power Digital within GE Power
In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that’s in the middle of rapid and fundamental changes to their business model.
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Episode 28
How to Collaborate Effectively with Former Competitors
Featuring Cori Walsh, Marketing Specialist and Jake Jeffords, Director of Marketing and Global Account at Vermeer MV Solutions
In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.
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Episode 27
Building a Purpose-Driven Manufacturing Culture
Featuring Keith Maki, Director of Marketing and Public Relations at Cascade Engineering
In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.
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Episode 26
Why Manufacturing Marketers Need to Focus On CX
Featuring Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner
On this episode of The Kula Ring, Jeff and Carman speak with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing in 2019 and how to focus on customers’ unmet needs.
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