{"version":"1.0","type":"rich","width":"560px","height":"140px","title":"Why Empathy is the Secret to High-Performing B2B Technical Content - Featuring Greg Paulsen, Director of Applications Engineering and Marketing at Xometry","url":"https:\/\/kulapartners.com\/thekularing\/why-empathy-is-the-secret-to-high-performing-b2b-technical-content\/","author_name":"The Kula Ring - The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use.  Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you.  New episodes released weekly, subscribe to stay in the loop.","author_url":"https:\/\/kulapartners.com","thumbnail_url":"https:\/\/kulapartners.com\/wp-content\/uploads\/2022\/12\/kula-ring-cover-art-button-resized.png","html":"<iframe width=\"560px\" height=\"140px\" src=\"https:\/\/kulapartners.com\/thekularing\/why-empathy-is-the-secret-to-high-performing-b2b-technical-content\/?standalonePlayer\"><\/iframe>"}