Brand Guidelines

Brand guidelines for Kula Partners.

  • Primary

    #CD1F22

  • Secondary

    #191919

  • Tertiary

    #F7F7F7

General Elements

Various typographical elements & widgets used throughout the site.

Acumin Pro Black

Headers

The Acumin Pro typeface is intended to be used as a header and other title type content. Use Bold for large and secondary or lengthy titles.

Body Copy – Acumin Pro
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H2 Heading Styling

50 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc pellentesque arcu ac est pretium, vitae lobortis sem sagittis. Aenean aliquet magna nec dui tincidunt molestie at ultrices purus. Nullam sodales libero ac pellentesque maximus. In semper purus sed leo tempus varius. Donec consequat tellus dolor, id ultrices sapien ultricies pharetra. Suspendisse volutpat venenatis tortor at condimentum.

Mauris ullamcorper at tellus eget commodo. Donec eget tincidunt urna. Suspendisse nisi nulla, lacinia ut volutpat non, tincidunt in felis. Integer a accumsan justo, pellentesque congue sapien. Nam sodales, urna vitae malesuada ultricies, ante quam aliquet magna, at tincidunt mauris lacus vitae turpis.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis rhoncus nunc eget rutrum. Proin fermentum ultrices cursus.
  • Sed tempus nibh congue, vehicula risus ut
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  1. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis rhoncus nunc eget rutrum. Proin fermentum ultrices cursus.
  2. Sed tempus nibh congue, vehicula risus ut
  3. Nunc eleifend nisi velit, vitae feugiat metus imperdiet non.

H2 Heading Styling

50 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc pellentesque arcu ac est pretium, vitae lobortis sem sagittis. Aenean aliquet magna nec dui tincidunt molestie at ultrices purus.

John Smith
Position, Company

50 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in.

H3 Heading Styling

50 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in.

Primary Button
Secondary Button
CTA Button
Small Button
Large Button

H2 Heading Styling

50 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in.

H4 Heading Styling

20 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

H4 Heading Styling

20 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

H4 Heading Styling

20 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

H4 Heading Styling

20 words Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Table HeaderTable HeaderTable HeaderTable Header
Item 1Item 2Item 3Item 4
Something else here
Standard Notice Message
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Success Message. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Posts

Standard post list styling.

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

The B2B Awareness-Action Gap: Why So Many Industrial Marketers Get Paid Search Keywords Wrong

Topic: Digital Marketing, Lead Generation, PPC Management

Type: Google Ads, Paid Search

Paid search can be a powerful lead-generation tactic for manufacturers and other industrial B2B organizations. Over the last decade-plus, we’ve seen properly executed paid search programs deliver over 1000X return on ad spend and generate millions of dollars in pipeline value. We’ve also seen a lot of industrial marketers get it wrong. And usually, that’s […]

Navigating the Manufacturing Marketing Maze - Jeff White and Carman Pirie

How B2B Manufacturing Marketing Differs From The Rest: Thoughts on Our Sunny Side Up Podcast Appearance

Topic: Account-Based Marketing

Type: Articles & Guides

A short time ago Jeff and Carman, our founders and hosts of The Kula Ring, joined Chris Moody on The Sunnyside Up Podcast. If you are unaware, it is a wonderful podcast created by our partners at Demandbase. As a market leader in the Account Based Marketing software space, the folks at Demandbase certainly understand […]

Icons

Iconography is used throughout the site to aid in functionality.

Usage: <svg class="icon-check"><use xlink:href="#icon-check"></use></svg> will output

Forms

Base form styling for regular forms and HubSpot forms.

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