Resources for Manufacturing Marketers

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

Navigating the Manufacturing Marketing Maze - Jeff White and Carman Pirie

How B2B Manufacturing Marketing Differs From The Rest: Thoughts on Our Sunny Side Up Podcast Appearance

Topic: Account-Based Marketing

Type: Articles & Guides

A short time ago Jeff and Carman, our founders and hosts of The Kula Ring, joined Chris Moody on The Sunnyside Up Podcast. If you are unaware, it is a wonderful podcast created by our partners at Demandbase. As a market leader in the Account Based Marketing software space, the folks at Demandbase certainly understand […]

How to Execute Account-Based Marketing Campaigns with Terminus and HubSpot

Topic: Account-Based Marketing, HubSpot, Terminus

Type: Articles & Guides

Manufacturing marketers are turning their attention to Account-Based Marketing to augment more traditional digital marketing channels. If you’re still learning about what ABM is and why you might need it, have a read of this account-based marketing blog post that our own Floyd Peyton wrote over three years ago. While the technologies may have evolved since then, the description of the methodology […]

Webinar: The B2B Manufacturer’s Guide to Account-Based Marketing

Watch Time: 60 mins

Topic: Account-Based Marketing

Type: Webinars

Watch the webinar co-hosted by Terminus and Kula Partners to learn how an ABM strategy can help you execute highly targeted, personalized marketing to your most qualified accounts and the individuals within them.

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing

Topic: Account-Based Marketing, Business Strategy, Digital Marketing

Type: Articles & Guides

Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”?  The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and […]

ABM Plan Example for B2B Manufacturers

Read Time: 5 mins

Topic: Account-Based Marketing, Digital Marketing

This example account-based marketing plan, co-authored by Terminus, follows the ABM efforts of the fictitious B2B manufacturing and distribution company BakePro Industrial Inc. Get the plan to gain insight into how an ABM strategy can help you conduct more effective, account-focused marketing and sales.


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