About Us


Kula Partners is a conversion optimized inbound marketing agency based in Halifax, Nova Scotia. Canada’s first Platinum HubSpot Partner, we have launched more than 200 websites and inbound marketing strategies over the past dozen years. Every step along the way, our objective has been to help our clients sell more. Sell more products. Sell more services. Sell more ideas.

Our conversion optimized approach to inbound marketing sits at the intersection of inbound, web design & development, and conversion rate optimization. You can learn more about our methodology here.

From the start, and in a multitude of ways, we have worked to create an agency where People Matter, Objects Don’t. On a very practical level, this means we believe that our work isn’t about the objects we create, but about how what we create connects people to each other.

People Matter, Objects Don’t also shows up every day in our culture. We try to live every day taking Oscar Wilde’s advice to “Be yourself, everyone else is already taken”. We don’t stand on ceremony, and we have no time for malicious obedience. We expect each other to always be working hard to be better.

Last but not least—People Matter, Objects Don’t is the yardstick. It’s how we measure everything and every decision. We have this crazy belief that if you create a business that truly has People Matter at the core of its DNA, it will deliver extraordinary results for the right clients while simultaneously being a pretty great place for the people who choose to advance their careers there. For us, to create an agency that matters is to create one where People Matter.

HubSpot Platinum Certified Agency Partner

The Partner Tier program is designed to acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards. As a HubSpot Platinum Partner we are amongst an elite group of inbound marketing agencies that have not only demonstrated exemplary knowledge of the HubSpot software suite but have also demonstrated a consistent track record for delivering outstanding client success and satisfaction.

Google Partner

In addition to our HubSpot accreditations, our team has been acknowledged as a Certified Google Partner due to our deep knowledge and successful on-going management of both Google Analytics and Adwords profiles.

VWO Certified Partner

Most recently we were recognized as a Certified Visual Website Optimizer Partner based on our proficiency in using Conversion Rate Optimization techniques to improve our clients inbound marketing results.

What’s in a Name?


We get our name from the Kula ring, a ceremonial exchange system conducted in the Milne Bay Province of Papua New Guinea. Famously studied by Bronisław Malinowski, the father of modern anthropology, the Kula ring was also central to Marcel Mauss’ examination of gift economies.

While a dramatic oversimplification (we encourage you to read the full wikipedia entry here), the power and value of Kula is found in how the objects connect people to each other. Ownership of Kula remains often unknown, and possession of Kula is generally only for the purpose of continued trade and fostering additional human connections. We see an interesting parallel to today’s world of marketing—where the true value of the experiences and content we create is in the connectivity and relationships they foster.