At Kula Partners, we work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.
If you are tired of generating lists of unqualified ebook readers, you will love ABM.
The B2B Manufacturers’ Marketing Challenge
Manufacturers who sell complex products to niche markets face a number of inherent sales and marketing challenges. If your total addressable market is finite, each and every opportunity represents measurable market share and significant revenue potential. It also means that your marketing needs to be highly targeted and personalized to be effective, otherwise you’re simply wasting time and money marketing to people who will never be qualified to buy.
Manufacturers deal with notoriously long sales cycles, large average contract values, and growing buying committees. The average sales cycle is growing more complex, with more buyers involved at more stages, and as much as 60% of the purchase process being conducted anonymously before ever engaging directly with potential suppliers.
With all of this considered, account-based marketing (ABM) is the perfect strategy for B2B manufacturers. By leveraging a mix of in-depth market research and cutting-edge ABM technology, we help manufacturers identify the accounts most likely to become customers and deliver hyper-targeted, personalized marketing to the entire buying committee. This results in marketing campaigns that deliver unprecedented account intelligence, reduced advertising costs, increased opportunity conversion rates, faster sales cycles, and expanded customer relationships.