At Kula Partners, we work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.
If you are tired of generating lists of unqualified ebook readers, you will love ABM.
Manufacturers who sell complex products to niche markets face a number of inherent sales and marketing challenges. If your total addressable market is finite, each and every opportunity represents measurable market share and significant revenue potential. It also means that your marketing needs to be highly targeted and personalized to be effective, otherwise you’re simply wasting time and money marketing to people who will never be qualified to buy.
Manufacturers deal with notoriously long sales cycles, large average contract values, and growing buying committees. The average sales cycle is growing more complex, with more buyers involved at more stages, and as much as 60% of the purchase process being conducted anonymously before ever engaging directly with potential suppliers.
With all of this considered, account-based marketing (ABM) is the perfect strategy for B2B manufacturers. By leveraging a mix of in-depth market research and cutting-edge ABM technology, we help manufacturers identify the accounts most likely to become customers and deliver hyper-targeted, personalized marketing to the entire buying committee. This results in marketing campaigns that deliver unprecedented account intelligence, reduced advertising costs, increased opportunity conversion rates, faster sales cycles, and expanded customer relationships.
Manufacturing marketing isn’t B2B marketing. A one-size-fits-all B2B strategy doesn’t work in the niche markets where most B2B manufacturers compete. In this article, co-founder Carman Pirie goes into detail about how serving niches challenges many commonly held B2B marketing and sales assumptions.
Account-Based Marketing for B2B Manufacturers, presented in partnership with Terminus
Learn ABM secrets from manufacturers like Hitachi ABB, ARCA, Schneider Electric and more with these ABM-focused episodes from The Kula Ring podcast.
ABM Plan Example for B2B Manufacturers
As a digital marketing agency made for manufacturers, we help clients launch and scale ABM strategies crafted for the modern B2B buyer. From campaign development to business systems integrations, there are a lot of moving pieces required to get an ABM strategy right—and our manufacturing marketing experts are here to guide you through the process. Here are a few of the ways we help manufacturers launch and scale high-performing ABM programs:
Our approach is to partner with category leaders while maintaining a technology agnostic position in our work with clients. We count both Terminus and Demandbase as ABM Platform Partners among our growing list of marketing and sales technology partnerships.
If you’d like to learn more about our services or discuss how we might be able to work together, get in touch with us now. Jesse Mawhinney—our Engagement Director—will review your message, do some research about your organization, and contact you soon.
