The Kula Ring is a podcast made for manufacturing marketers by manufacturing marketers. Conversations with top manufacturing executives from across North America which focus on marketing, sales, and business development uncover actionable advice for listeners while painting a forward-looking view of the industry as it undergoes rapid digital transformation. Hosted by Carman Pirie and Jeff White, The Kula Ring is essential listening for manufacturers and distributors who want to grow their digital presence and compete online.
Episode 30
Why Context is Everything for Manufacturing Marketers
Featuring: Doug Hunter
In this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.
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Episode 29
B2B Marketing When Your Customers are in a Rapidly Changing Industry
Featuring: John Perry
In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that’s in the middle of rapid and fundamental changes to their business model.
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Episode 28
How to Collaborate Effectively with Former Competitors
Featuring: Cori Walsh and Jake Jeffords
In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.
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Episode 27
Building a Purpose-Driven Manufacturing Culture
Featuring: Keith Maki
In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.
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Episode 26
Why Manufacturing Marketers Need to Focus On CX
Featuring: Augie Ray
On this episode of The Kula Ring, Jeff and Carman speak with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing in 2019 and how to focus on customers’ unmet needs.
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Episode 25
How Manufacturing Marketers Can Cut the BS
Featuring: Sander Arts
In this episode of The Kula Ring, Jeff and Carman talk with Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing.” They discuss his role in growing a semiconductor manufacturer from the top 20 in the industry into the top 5, and how manufacturing marketers can cut through the BS to get results that really matter.
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Episode 24
Content Marketing Isn’t Dead
Featuring: Amber Naslund
In this episode of The Kula Ring, Jeff and Carman talk to Amber Naslund about how marketers can make a bigger impact with content that provides real value to prospects and customers.
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Episode 23
Breaking Down the Brand Barrier
Featuring: Christina Fuges and Tony Demakis
In this episode of The Kula Ring, Jeff and Carman talk with Christina Fuges, Editorial Director at MoldMaking Technology, and Tony Demakis, Sales and Marketing Specialist at Alliance Specialties and Laser Sales. Christina and Tony are the hosts of the Manufacturing Alliance podcast, and they chat with Jeff and Carman about using stories and personal connections to break down the brand barrier.
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Episode 22
Pricing for Success
Featuring: JD Dillon
In this episode of The Kula Ring, Jeff and Carman talk with JD Dillon, Vice President of Marketing and Pricing at Enphase Energy, about ensuring that you’re pricing your products and services correctly, and how that should tie into your marketing.
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Episode 21
Managing Branding & Marketing During Manufacturing Mergers
Featuring: Trish Kempkes
In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it’s sometimes better to just rip off the Band-Aid.
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