The Kula Ring is a podcast made for manufacturing marketers by manufacturing marketers. Conversations with top manufacturing executives from across North America which focus on marketing, sales, and business development uncover actionable advice for listeners while painting a forward-looking view of the industry as it undergoes rapid digital transformation. Hosted by Carman Pirie and Jeff White, The Kula Ring is essential listening for manufacturers and distributors who want to grow their digital presence and compete online.
Episode 13
Cultivating a B2C Mindset for B2B Manufacturers
Featuring: Daniel Williams
In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
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Episode 12
Don’t Be Blinded By Your Data
Featuring: Logan Dunn and Chris Silva
In this episode of The Kula Ring, Jeff and Carman talk with Logan Dunn and Chris Silva of ClearBags about avoiding vanity metrics, finding the numbers that matter for your company, and building the right tech stack.
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Episode 11
Content and Community for Manufacturing Marketers
Featuring: Nick Goellner
In this episode of The Kula Ring, Jeff and Carman talk with Nick Goellner, Marketing Director of Advanced Machine & Engineering and Partner and Managing Director of MakingChips podcast. Nick shares his experience selling modern marketing techniques to a third generation manufacturing business, how authenticity (or the lack thereof) contributes to the success of content marketing, and how manufacturers can benefit from offering unique kinds of content.
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Episode 10
Opportunities for Marketers in the Manufacturing Industry
Featuring: Susan Towers
In this episode of The Kula Ring, Jeff and Carman talk with Susan Towers, Marketing Director at Miller Fabrication Solutions. Susan shares her experience in moving between marketing roles in manufacturing and SaaS industries, rebranding a decades old family company, and why the manufacturing field is such an exciting place to work for marketers.
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Episode 9
Driving Results: Practical Lessons For Mid-Sized Manufacturing Marketers
Featuring: Scott Holstein
In this episode of The Kula Ring, Jeff and Carman talk with Scott Holstein of Computrols, a New Orleans-Based hardware manufacturer and software company. They discuss how to drive results by aligning the sales and marketing teams, the value of social selling, the challenges of marketing two different business units, and what it takes to go up against goliath competitors.
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Episode 8
What it Takes to Be a Marketing Leader in the Digital Age
Featuring: Nikki Kapilevich
In this episode of The Kula Ring, Jeff and Carman talk with Nikki Kapilevich, Director of Global Marketing at MTS Sensors. Nikki shares her experience leading two B2B manufacturers through the branding challenges of a merger/acquisition, and discusses the skills required to be an effective leader in the digital age.
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Episode 7
5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement
Featuring: Daren Garcia
In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.
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Episode 6
Why Mid-Market Manufacturers Must Change Their Mindset for Long-Term Growth in Industry 4.0
Featuring: Andrea Olson
During this episode of The Kula Ring, Jeff and Carman talk with Andrea Olson, podcast host of Women and Manufacturing and CEO of Prag’madik, a Customer-Centric Operations Consultancy. They chat about the customer-driven changes mid-market manufacturers must adopt in order to achieve long-term growth in Industry 4.0.
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Episode 5
The New B2B Buyer is Here
Featuring: Mike Powers
During this episode of The Kula Ring, Jeff and Carman talk with Mike Powers, B2B E-Commerce & Digital Marketing Manager at Hill and Markes, Inc. They discuss the differences and similarities between the millennial B2B buyer and the baby boomer B2B buyer.
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Episode 4
Business Professionals Are Human, Too—The Best Way to Engage B2B Prospects Online
Featuring: Ross Simmonds
In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.
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