Episode 237

Our Latest Episode

Making the Move: The Journey to Account Based Marketing

Jessica Woodside

Featuring Jessica Woodside, Director of Marketing at WIKA

May 30, 2023
The Kula Ring

Oh man, this week we cover something near and dear to Kula’s heart. We are discussing ABM and ABX with Jessica Woodside of WIKA this week. We dive deep into the nuts and bolts of embarking on the journey to an account based strategy and how to avoid some of the pitfalls. This episode is so packed with information we suggest taking notes (or reading the full transcript on our website). Don’t miss this one gang!

Episode 236

Playing the Long Game Through Passion and Personal Brand

Kyle Kruse

Featuring Kyle Kruse, VP of Marketing at Global Interconnect.

May 23, 2023

Personal brand is becoming more ubiquitous in the social media age. But, what if your market is incredibly niche and doesn’t have a lot of public facing content currently? How do you leverage a personal brand in that circumstance? Kyle Kruse of Global Interconnect is on the show this week discussing how to create and leverage a personal brand in just that situation. Developing conversations and excitement around the Medtech industry. Get on your brand game!

Episode 235

Telling the Right Story: Diversifying Brand Through New Verticals

John Buglino

Featuring John Buglino, Director of Marketing at Optessa.

May 16, 2023

The desire to grow and diversify is obviously fairly universal for marketers. The question is how do we break into a new vertical? John Buglino is on the show this week discussing just that. We discuss how he and Optessa are trying to write the stories about new verticals that tell their customers and partners what Optessa can offer them. As well as an ingenious way to use the trust system we have developed with our partners. What are you waiting for? The play button is right there!

Episode 234

Using the Big Long Idea to Climb the B2B Effectiveness Ladder

Jeff White & Carman Pirie

Featuring Jeff White and Carman Pirie, Principals at Kula Partners.

May 9, 2023

This week we are going guest less! Jeff and Carman sat down to have a conversation around the B2B effectiveness ladder and how that translates into creating a Big Long Idea. Sorting out how B2B manufacturers with long sales cycles and intricate offerings can build an idea that will inform their marketing for years to come, not quarters. This is a super informative conversation where we dive deep into successes and pitfalls.

Episode 233

The Future Happens Anyway: Being Ready for Tomorrow

Allen Rozon

Featuring Allen Rozon, Director Marketing Communications at ELTEC

May 2, 2023

As marketers we are always looking to enable today’s sales. What about the sales of the future? How will the market change? Can we be ready for the next step before it comes? Allen Rozon has put considerable effort into what that looks like for ELTEC. From environmentally sound fluids for their machines to what sales might look like in the high tech future we are all destined for. He is going to share some of his experience and findings with us this week.

Episode 232

Disrupting the Flow: Finding New Paths in an Old Industry

John Hays

Featuring John Hays, Global Marketing Director at Banjo

April 25, 2023

Some industries are new, some are old. How do you marry the idea of new and old? John Hays is on The Kula Ring this week discussing just that. John and Banjo are revolutionizing how they communicate with their clients in the AG industry. John is a true professional and a man who thinks outside the box. Enough explanation, get in here and hear it from the man himself.

Episode 231

The Art of Avoiding Selective Messaging

Charles Lubecke

Featuring Charles Lubecke, Management Team Member and Head of Marketing for Q-Railing

April 18, 2023

Too often in life we are told we can choose one. This or that. But what if we could do away with that? Charles Lubecke and Q-Railing are doing just that, with messaging tailored to one area of the market that doesn’t leave the other areas behind. He shares some of his experience in creating messaging that is inclusive of the very different professionals that will engage with it.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.