The Kula Ring is a podcast made for manufacturing marketers by manufacturing marketers. Conversations with top manufacturing executives from across North America which focus on marketing, sales, and business development uncover actionable advice for listeners while painting a forward-looking view of the industry as it undergoes rapid digital transformation. Hosted by Carman Pirie and Jeff White, The Kula Ring is essential listening for manufacturers and distributors who want to grow their digital presence and compete online.
Episode 17
Leading the Pack in Manufacturing Marketing
Featuring: Lew Weiss
In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.
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Episode 16
How Global Companies Can Create Universal Marketing
Featuring: Kristin Fallon
In this episode of The Kula Ring, Jeff and Carman talk with Kristin Fallon, Marketing Communications Executive at GE Power, about creative content channels, connecting across cultures, and crafting marketing that works anywhere.
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Episode 15
Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign
Featuring: Christina Liebman
In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.
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Episode 14
Agile Manufacturing is the Future
Featuring: Krisztina "Z" Holly
In this episode of The Kula Ring, Jeff and Carman talk to Krisztina Holly, better known as Z, about agile manufacturing, and the lessons that manufacturers need to learn to be competitive in 2019 and beyond.
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Episode 13
Cultivating a B2C Mindset for B2B Manufacturers
Featuring: Daniel Williams
In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
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Episode 12
Don’t Be Blinded By Your Data
Featuring: Logan Dunn and Chris Silva
In this episode of The Kula Ring, Jeff and Carman talk with Logan Dunn and Chris Silva of ClearBags about avoiding vanity metrics, finding the numbers that matter for your company, and building the right tech stack.
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Episode 11
Content and Community for Manufacturing Marketers
Featuring: Nick Goellner
In this episode of The Kula Ring, Jeff and Carman talk with Nick Goellner, Marketing Director of Advanced Machine & Engineering and Partner and Managing Director of MakingChips podcast. Nick shares his experience selling modern marketing techniques to a third generation manufacturing business, how authenticity (or the lack thereof) contributes to the success of content marketing, and how manufacturers can benefit from offering unique kinds of content.
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Episode 10
Opportunities for Marketers in the Manufacturing Industry
Featuring: Susan Towers
In this episode of The Kula Ring, Jeff and Carman talk with Susan Towers, Marketing Director at Miller Fabrication Solutions. Susan shares her experience in moving between marketing roles in manufacturing and SaaS industries, rebranding a decades old family company, and why the manufacturing field is such an exciting place to work for marketers.
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Episode 9
Driving Results: Practical Lessons For Mid-Sized Manufacturing Marketers
Featuring: Scott Holstein
In this episode of The Kula Ring, Jeff and Carman talk with Scott Holstein of Computrols, a New Orleans-Based hardware manufacturer and software company. They discuss how to drive results by aligning the sales and marketing teams, the value of social selling, the challenges of marketing two different business units, and what it takes to go up against goliath competitors.
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Episode 8
What it Takes to Be a Marketing Leader in the Digital Age
Featuring: Nikki Kapilevich
In this episode of The Kula Ring, Jeff and Carman talk with Nikki Kapilevich, Director of Global Marketing at MTS Sensors. Nikki shares her experience leading two B2B manufacturers through the branding challenges of a merger/acquisition, and discusses the skills required to be an effective leader in the digital age.
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