The Kula Ring is a podcast made for manufacturing marketers by manufacturing marketers. Conversations with top manufacturing executives from across North America which focus on marketing, sales, and business development uncover actionable advice for listeners while painting a forward-looking view of the industry as it undergoes rapid digital transformation. Hosted by Carman Pirie and Jeff White, The Kula Ring is essential listening for manufacturers and distributors who want to grow their digital presence and compete online.
Episode 26
Why Manufacturing Marketers Need to Focus On CX
Featuring: Augie Ray
On this episode of The Kula Ring, Jeff and Carman speak with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing in 2019 and how to focus on customers’ unmet needs.
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Episode 25
How Manufacturing Marketers Can Cut the BS
Featuring: Sander Arts
In this episode of The Kula Ring, Jeff and Carman talk with Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing.” They discuss his role in growing a semiconductor manufacturer from the top 20 in the industry into the top 5, and how manufacturing marketers can cut through the BS to get results that really matter.
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Episode 24
Content Marketing Isn’t Dead
Featuring: Amber Naslund
In this episode of The Kula Ring, Jeff and Carman talk to Amber Naslund about how marketers can make a bigger impact with content that provides real value to prospects and customers.
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Episode 23
Breaking Down the Brand Barrier
Featuring: Christina Fuges and Tony Demakis
In this episode of The Kula Ring, Jeff and Carman talk with Christina Fuges, Editorial Director at MoldMaking Technology, and Tony Demakis, Sales and Marketing Specialist at Alliance Specialties and Laser Sales. Christina and Tony are the hosts of the Manufacturing Alliance podcast, and they chat with Jeff and Carman about using stories and personal connections to break down the brand barrier.
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Episode 22
Pricing for Success
Featuring: JD Dillon
In this episode of The Kula Ring, Jeff and Carman talk with JD Dillon, Vice President of Marketing and Pricing at Enphase Energy, about ensuring that you’re pricing your products and services correctly, and how that should tie into your marketing.
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Episode 21
Managing Branding & Marketing During Manufacturing Mergers
Featuring: Trish Kempkes
In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it’s sometimes better to just rip off the Band-Aid.
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Episode 20
Finding The Right Martech Mix For Manufacturers
Featuring: Brittney Zeller
Brittney Zeller of AAF International walks The Kula Ring through how her manufacturing company’s new approach to martech helps bridge the gap between marketing, sales, and IT.
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Episode 19
Starting with the End in Mind
Featuring: Sean Rossi
In this episode of The Kula Ring, Jeff and Carman talk with Sean Rossi. Currently the Senior Marketing Director – Demand Generation with Samsung Electronics America, Sean was at RB at the time of this recording. Sean shares insights about the importance of agility in manufacturing marketing, not getting lost in the data, and doing your planning with the end goal in mind.
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Episode 18
Millennials Leading Digital Transformation
Featuring: Zach Garrett
Carman and Jeff welcome Zach Garrett, Director, CX Programs & Communities at Belden Inc., in this episode of The Kula Ring. Zach’s aggressive career path has lead him to a director role in transforming Belden’s digital experience just a few years after his graduation from university. They discuss the opportunities presented by manufacturing marketing, how to get a traditional sales team to play a critical role in digital transformation, the importance of human-to-human marketing, and why large manufacturing companies must embrace Millennials to thrive in today’s market.
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Episode 17
Leading the Pack in Manufacturing Marketing
Featuring: Lew Weiss
In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.
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