Musings on Design, UX, User Testing, and Visitor Analysis
Featuring Craig Edis, Creative Director at Kula Partners
July 13, 2021
Continuing our showcase of the Kula Partners team, Craig Edis, Creative Director, discusses the central role of design in modern marketing for manufacturers. Drawing on more than 17 years of experience, Craig shares insights about what goes into developing outstanding brands, why user testing and visitor analysis is so valuable, and how to always design with the end-user in mind.