Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner. Emmerson partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more.
Essex Active is a premier provider of fabrication and conversion services within the Superior Essex family of companies. Essex Active engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy which would be used to guide the creation of a new, standalone Essex Active website. We delivered full-funnel and competitive research, site architecture and SEO recommendations, creative platform development, website design strategy, concept development and creative direction, design standards development, and comprehensive user story development to guide the build.
Reliable Automatic Sprinkler Co., Inc., is a global manufacturer and distributor of fire protection products, headquartered in South Carolina. Reliable engaged Kula Partners to redesign its website using a ManuMark™ Site Planning strategy to guide the build. As part of the engagement, we delivered competitive research, website design strategy, and site architecture and on-page SEO recommendations in order to optimize the new website for organic search.
Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.
MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit.
Smallfood Inc. is a microbial ingredient company based on the East Coast of Canada. Smallfood engaged Kula Partners to develop brand messaging to position them as a premium, sustainable ingredient supplier in an emerging plant-based protein marketplace and to develop an online presence that demonstrates the holistic benefits of their products.
Bend Beauty is a manufacturer of premium, evidence-based skincare supplements. Having outgrown their tech stack, and with aggressive future growth targets, Bend Beauty engaged Kula Partners to redesign and re-platform its US and Canadian websites into a single solution with integrated ecommerce and marketing automation.
C-Therm Technologies Ltd. manufactures thermal conductivity instruments for R&D, quality control, and on-line production monitoring across a range of global industries. C-Therm experienced a dip in organic and paid search performance and engaged Kula Partners to identify opportunities to optimize predictable, high-quality, lead-generating search traffic.
MetOcean Telematics is a leader in satellite communications, serving a number of highly niche vertical markets. We transformed their online presence, including the launch of an inbound marketing-enabled ecommerce platform to serve their global B2B client base.
EMCO is a leading HVAC distribution company representing Daikin heat pumps. We transformed the Daikin Atlantic website with a focus on dealer enablement and lead generation, including developing a robust dealer finder tool, an energy savings calculator, a dealer portal for managing branded Daikin assets, and a reporting dashboard where dealers can effectively manage leads while providing EMCO with complete visibility into the follow-up process.
Lorneville is a mechanical contracting company that has worked on some of the largest industrial construction, turnaround, and maintenance projects in North America.
We helped them bring their new brand and positioning to life online with a fully reimagined, conversion-focused website and inbound lead generation program.
Nordic Malz is a distributor of premium malts for beer brewing, serving North America’s most discerning craft brewers and homebrew shops. We reimagined their ecommerce, implementing WooCommerce to help them better serve their customers online and deliver a crafted, curated shopping experience.
The Maritime Geothermal redesign introduced inbound marketing for their clients and dealer network and created a platform for 100% organic search growth year on year plus a major increase in lead generation.
TireConnect by Bridgestone provides tire dealerships across North America with software that enables better online and in-store tire selling with real-time pricing and inventory. After working with Kula Partners to optimize their app’s user experience, TireConnect was ready to bring their online presence up to speed, too. We redesigned their website to reflect the Bridgestone brand and their app’s superior user experience while implementing inbound lead generation.
ClearH2O manufactures hydration, nutrition, and medication delivery solutions designed to enrich the lives of animals and help researchers and breeders improve productivity and performance. We redesigned ClearH2O’s website with an integrated e-commerce, ERP, marketing automation, and CRM stack, enabling them to connect their marketing and sales efforts, gain operational insights, and create process efficiencies. Additionally, we delivered a comprehensive digital marketing strategy which has guided them in leveraging their new all-in-one platform to generate inbound leads.
Revolutionizing the world of embeddable and wearable biosensors, Silicon Valley-based NeuroSky looked to Kula to help them grow their lead generation capabilities and get focused on conversion. Our inbound-powered revamp of neurosky.com saw impressive lead gen results in just one quarter.
A North American leader in premium Omega-3 health supplements, we reimagined Ascenta’s online presence, evolving their site to an inbound ecommerce powerhouse. In its first year, the revised platform racked up serious traffic, engagement and sales gains on the way to a major acquisition.