Ascenta Health

Based out of Nova Scotia, Canada, Ascenta offers top-of-the-line supplements to people and their pets across North America. When Ascenta first reached out to Kula Partners, they were interested in improving their ecommerce platform, and revamping their corporate website. They also needed an inbound marketing strategy to drive sales online and build their brand as they began distributing to major North American retailers.   

Kula’s first step was to develop a comprehensive buyer personas to inform Ascenta’s overall inbound strategy and content. From here, we redesigned to serve customers in the United States and Canada.

Next, we developed an inbound strategy that focused on content creation, including a wealth of educational content via SEO-focused site pages and ongoing blogging. Additionally, we began managing ongoing publishing, audience engagement, monitoring and running lead generating social contests on their social media platforms.

Since launching their new website in 2014, Ascenta has:

  • Grown their organic traffic by more than 400%
  • Increased online store sales year over year by 12%  

Additionally, since July of 2015, Ascenta has seen:

  • A 110% increase in social media fans and followers
  • The number of customers captured through social media grow by 500%

Our continued work with Ascenta has afforded the opportunity for ongoing analysis, recommendations and optimizations for their store, site content, and more—including using heat and click maps to inform site iterations and reduce friction in users’ research and buying process.

  • WordPress
  • HubSpot
  • Magento
  • VWO

Product Category

Landing Page

Ascenta HubSpot landing page

Other Projects

Image of Emmerson Packaging

Emmerson Packaging

Emmerson Packaging, a Nova Scotia-based producer of high quality food packaging products, began working with Kula Partners in 2015 to implement a new brand and launch a powerful new lead generation website. Our team continues to create content that has been attracting substantial organic traffic to web pages that convert.

  • WordPress
  • HubSpot
Image of Lorneville


Lorneville is a mechanical contracting company that has worked on some of the largest industrial construction, turnaround, and maintenance projects in North America.

We helped them bring their new brand and positioning to life online with a fully reimagined, conversion-focused website and inbound lead generation program.

  • WordPress
  • HubSpot

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.