Based out of Nova Scotia, Canada, Ascenta offers top-of-the-line supplements to people and their pets across North America. When Ascenta first reached out to Kula Partners, they were interested in improving their ecommerce platform, and revamping their corporate website. They also needed an inbound marketing strategy to drive sales online and build their brand as they began distributing to major North American retailers.
Kula’s first step was to develop a comprehensive buyer personas to inform Ascenta’s overall inbound strategy and content. From here, we redesigned www.ascentahealth.com to serve customers in the United States and Canada.
Next, we developed an inbound strategy that focused on content creation, including a wealth of educational content via SEO-focused site pages and ongoing blogging. Additionally, we began managing ongoing publishing, audience engagement, monitoring and running lead generating social contests on their social media platforms.
Since launching their new website in 2014, Ascenta has:
- Grown their organic traffic by more than 400%
- Increased online store sales year over year by 12%
Additionally, since July of 2015, Ascenta has seen:
- A 110% increase in social media fans and followers
- The number of customers captured through social media grow by 500%
Our continued work with Ascenta has afforded the opportunity for ongoing analysis, recommendations and optimizations for their store, site content, and more—including using heat and click maps to inform site iterations and reduce friction in users’ research and buying process.
