Bend Beauty

Bend Beauty is a manufacturer of premium, evidence-based skincare supplements. Having outgrown their tech stack, and with aggressive future growth targets, Bend Beauty engaged Kula Partners to redesign and re-platform its US and Canadian websites into a single solution with integrated ecommerce and marketing automation.

Bend Beauty wanted to perform more SKU-level marketing including abandoned cart nurturing, repurchase nurturing, and upsell and cross-sell campaigns. We provided marketing technology consulting to assess their current platform, Mailchimp, against other solutions. We ultimately recommended HubSpot because of its ability to support their current and future needs.

As part of the ecommerce redesign, we helped Bend Beauty bring its brand up to date online and leveraged WooCommerce as the online store’s backbone, building in functionality like couponing, a referral program, and fulfillment partner integrations. Additionally, we migrated subscriptions and product inventories from their US and Canadian websites into the new ecommerce website, which provides multi-currency support.

Using Synchrostack, Kula’s proprietary integration platform that connects anything to WooCommerce, we integrated Bend Beauty’s ecommerce website with HubSpot. This enterprise-calibre integration provides Bend Beauty with a single view of customer interactions and real-time data that can be used to create more advanced marketing campaigns and improve customer experience.

Other Projects

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Innovasea

Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.

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Lorneville

Lorneville is a mechanical contracting company that has worked on some of the largest industrial construction, turnaround, and maintenance projects in North America.

We helped them bring their new brand and positioning to life online with a fully reimagined, conversion-focused website and inbound lead generation program.

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