Bend Beauty

Bend Beauty is a manufacturer of premium, evidence-based skincare supplements. Having outgrown their tech stack, and with aggressive future growth targets, Bend Beauty engaged Kula Partners to redesign and re-platform its US and Canadian websites into a single solution with integrated ecommerce and marketing automation.

Bend Beauty wanted to perform more SKU-level marketing including abandoned cart nurturing, repurchase nurturing, and upsell and cross-sell campaigns. We provided marketing technology consulting to assess their current platform, Mailchimp, against other solutions. We ultimately recommended HubSpot because of its ability to support their current and future needs.

As part of the ecommerce redesign, we helped Bend Beauty bring its brand up to date online and leveraged WooCommerce as the online store’s backbone, building in functionality like couponing, a referral program, and fulfillment partner integrations. Additionally, we migrated subscriptions and product inventories from their US and Canadian websites into the new ecommerce website, which provides multi-currency support.

Using Synchrostack, Kula’s proprietary integration platform that connects anything to WooCommerce, we integrated Bend Beauty’s ecommerce website with HubSpot. This enterprise-calibre integration provides Bend Beauty with a single view of customer interactions and real-time data that can be used to create more advanced marketing campaigns and improve customer experience.

Other Projects

Image of MTS Sensors

MTS Sensors

MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit. 

Image of Ascenta Health

Ascenta Health

A North American leader in premium Omega-3 health supplements, we reimagined Ascenta’s online presence, evolving their site to an inbound ecommerce powerhouse. In its first year, the revised platform racked up serious traffic, engagement and sales gains on the way to a major acquisition.


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