Bend Beauty

Bend Beauty is a manufacturer of premium, evidence-based skincare supplements. Having outgrown their tech stack, and with aggressive future growth targets, Bend Beauty engaged Kula Partners to redesign and re-platform its US and Canadian websites into a single solution with integrated ecommerce and marketing automation.

Bend Beauty wanted to perform more SKU-level marketing including abandoned cart nurturing, repurchase nurturing, and upsell and cross-sell campaigns. We provided marketing technology consulting to assess their current platform, Mailchimp, against other solutions. We ultimately recommended HubSpot because of its ability to support their current and future needs.

As part of the ecommerce redesign, we helped Bend Beauty bring its brand up to date online and leveraged WooCommerce as the online store’s backbone, building in functionality like couponing, a referral program, and fulfillment partner integrations. Additionally, we migrated subscriptions and product inventories from their US and Canadian websites into the new ecommerce website, which provides multi-currency support.

Using Synchrostack, Kula’s proprietary integration platform that connects anything to WooCommerce, we integrated Bend Beauty’s ecommerce website with HubSpot. This enterprise-calibre integration provides Bend Beauty with a single view of customer interactions and real-time data that can be used to create more advanced marketing campaigns and improve customer experience.

Other Projects

Image of NeuroSky


Revolutionizing the world of embeddable and wearable biosensors, Silicon Valley-based NeuroSky looked to Kula to help them grow their lead generation capabilities and get focused on conversion. Our inbound-powered revamp of saw impressive lead gen results in just one quarter.

Image of EMCO


EMCO is a leading HVAC distribution company representing Daikin heat pumps. We transformed the Daikin Atlantic website with a focus on dealer enablement and lead generation, including developing a robust dealer finder tool, an energy savings calculator, a dealer portal for managing branded Daikin assets, and a reporting dashboard where dealers can effectively manage leads while providing EMCO with complete visibility into the follow-up process.


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