C-Therm Technologies Ltd. manufactures thermal conductivity instruments for R&D, quality control, and on-line production monitoring across a range of global industries. C-Therm experienced a dip in organic and paid search performance and engaged Kula Partners to identify opportunities to optimize predictable, high-quality, lead-generating search traffic.

First, we delivered a comprehensive Search Diagnostic which identified the top opportunities for organic search improvement on their website and priorities for their paid search program—tied together by an overarching recommended approach to keyword selection that would ensure the highest signal:noise search traffic in their niche category.

Next, based on our recommended approach, we collaborated with C-Therm on developing SEO-focused content that tells the story of their pioneering role in developing thermal conductivity instrumentation and connecting this new content to related product offerings, whitepapers, webinars, and other resources.

We overhauled their Google Ads paid search program by implementing a new strategy and providing ongoing maintenance and optimization. Our paid search strategy produced a 73% increase in click through rates, reduced the cost per click by 70%, and reduced the cost per acquisition by 62%.

Additionally, C-Therm was collecting a high volume of leads through webinars and whitepapers and their sales team did not have a system for qualifying them. We provided marketing technology consulting and recommended Partdot for its native integration with their existing CRM, Salesforce. We developed an automated lead scoring and nurturing system to nurture leads toward sales-readiness and help C-Therm’s sales team prioritize the most engaged leads for contact.

Other Projects

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ClearH2O manufactures hydration, nutrition, and medication delivery solutions designed to enrich the lives of animals and help researchers and breeders improve productivity and performance. We redesigned ClearH2O’s website with an integrated e-commerce, ERP, marketing automation, and CRM stack, enabling them to connect their marketing and sales efforts, gain operational insights, and create process efficiencies. Additionally, we delivered a comprehensive digital marketing strategy which has guided them in leveraging their new all-in-one platform to generate inbound leads.

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Emmerson Packaging

Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner. Emmerson partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more.


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